Is it ever too early to get a little excited about the holidays? Family, friends, and alcohol, of course—what’s not to love? Glögg is Swedish mulled wine created with mulling spices and raisins, and it is the perfect beverage for a cold winter day. Scandinavian Design Group designed the packaging for the Blossa Annual 2016 Glögg, a favorite in Sweden, taking inspiration from Swedish wildwood and mysterious forests.
“Starting work with Blossa at the 2011 edition, Scandinavian Design Group created a design concept that evolves and develops with each annual release, moving the brand into a larger context beyond the packaging design – and beyond the perception of a traditional Christmas drink. The concept is based on new and interesting places where Blossa travels to find inspiration and exciting flavours. Coordinates on the bottle guide us to the exact destination that inspires each year’s flavours.”
Blossa Annual 2016 looks lush and festive with just the right amount of sophistication. The gold adds in a bit of high-end luxury and also feel appropriate for the season, while the dark, deep green speaks to the rich flavors in the mulled wine. Illustrations are done in different shades of greens and gold, making them subtle and lovely.
“In order to find unexplored and exciting flavors, you don’t need to travel far. Blossa’s most exotic taste ever origins from Sweden. In 2016 the coordinates 63°69’72.0″N 13°81’76.7”E bring us to the northern forest Storskogen and the flavors Crowberry and caramelized Birch Sap with a hint of smoke. The design scheme is a tribute to the mystery and depths of the Swedish forests, and the gold elements symbolize the treasure of flavors to be found.”
Designed by: Scandinavian Design Group
Client: Altia Corporation
Illustrations: Petra Börner
Country: Sweden
City: Stockholm
