The Good Hippie: Artisan Skincare and Beauty

Published

The Good Hippie makes small-batch, natural, and artisanal beauty products, made lovingly in Austin, Texas. They make a daily bath and skincare ritual more indulgent for anyone, and Lauren Cooke Design was tasked with rebranding and designing the packaging for their line of products.

“For The Good Hippie’s re-branding, Bri wanted to integrate real artwork into her packaging. It began with a conversation with artist, Satsuki Shibuya who was commissioned to create six original watercolors inspired by the actual products. Working closely with Bri, we wanted to ensure that the products felt like miniature works of art for her customer’s home. Along with the watercolor, the tubes incorporate ingredient illustrations to present the natural, healthy elements in every product.”

“We worked with Paper Tube Co. to print quality paper tubes that could be reusable, recyclable and all around earth-friendly. We sourced Terraskin labels through Frontier Labels for waterproof, eco-friendly labels demonstrating the brand’s commitment to taking care of the environment.”

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