Featured image for Buck Wild

Buck Wild

by Theresa Christine Johnson on 08/24/2016 | 2 Minute Read

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WildRoots Foods LLC has released some wildly delicious snacks with some insanely delicious flavors. Instead of the usual chip or popcorn varieties, Buck Wild includes Jalapeno Jack Tortilla Chips, Chipotle Cheddar Popcorn, and Caramel Bourbon Popcorn. Davis Design developed the packaging, creating the man with the plan who just so happens to be a super cool buck in sunglasses.

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“Buck Wild, a new snack brand from WildRoots Foods LLC, is a line of real ingredient packaged snacks including popcorn, tortilla chips and snack mix. Combining the desire for better snacks with a thirst for adventure, Buck Wild experiments with unique flavor combos while maintaining integrity in both the value of its ingredients and the quality of its taste.”

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“Like planning a road trip, the biggest challenge to creating a new brand is getting people to come along for the ride. So we created a real brand that consumers can relate to and be inspired by. Buck Wild is the ring leader—the guy with the plan, even if it’s not formally written in an itinerary. You just know his vision will deliver on the experience.”

Buck Wild is a line of snacks with attitude, as the moody buck on the front clearly indicates. Black packaging looks tough, and the large antlers speak to the serious intensity of the flavors. The variety names are written on a highway sign, with bold colors and images of the mouthwatering snacks in the middle. Information on the back is minimal yet purposeful, quickly communicating the wild flavors and high quality ingredients in each bag.

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Designed by Davis Design

Client: WildRoots Foods LLC

Country: Canada