For the first time in 15 years, America’s popular sandwich chain gets a logo redesign. A simplified design, catering to the modern consumer, removes its bold border but keeps the brand’s iconic arrows on the “S” and “Y”.
With the white color out of the picture, Subway focuses on its signature green and yellow color scheme, optimized to live and work across all channels.
“The Subway brand is recognized throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage,” explained Suzanne Greco, Subway’s president and CEO.
