Book illustrations are normally saved for children’s books, but we love them on these single origin chocolate bars based off of the mythical town Macondo. The setting for the novel One Hundred Years of Solitude is brought to life on this chocolate packaging from illustrator Stephen Smith and A-Side Studio.
“We were approached by an established chocolatier who wanted to produce a range of single origin bars under a new brand, to reach a new audience. Starting from a blank slate we set about our branding process, starting with name generation, then moving onto developing a brand identity and packaging concept. art directing the supporting imagery and producing a suite of marketing materials.”
“The winning concept: ‘Macondo’ is the fictional town in Gabriel García Márquez’s novel, One Hundred Years of Solitude, this immediately brings a sense of magic as a starting point. From there we wanted each product to take you to a mysterious and unfamiliar place.”
