Delicious sweet potato flavor and just the right amount of seasonings, finally together in one well-crafted chip. AKA Brand Design developed the packaging for the newest line of products from Red Rock Deli, a tasty trio of sweet potato crisps with mouthwatering and fresh flavor.
“Red Rock Deli had the opportunity to create a distinctive uber premium sub range for Red Rock Deli and enter the Sweet Potato category. Researchers found that existing players had bad tasting, disappointing flavours that rather than hero the sweet potato, smothered it with flavor, so it was our challenge to change this perception with the launch of the Red Rock Deli Sweet Potato Crisps through its packaging. We at AKA needed to shake up the competitive landscape and disrupt the category with the packaging design, by heroing the real ingredients and promoting the unique taste experience that is sweet potato.”
“We opted for a sophisticated design that would convey the premium, deli inspired nature of the product as well as highlight the use of natural ingredients. We selected a matt pack film and placed the ingredients on a chalkboard background to convey its premium attributes. We developed a central variant panel to make a strong visual statement, reinforcing the real ingredients and drive appetite appeal. Leveraging the products use of all natural seasonings and deli inspired quality, we reinforced the brand’s journey of taste discovery and innovation with flavor combinations that have never been seen before.”
