Foil is the new black. Summer is here and with it come beautiful nights al fresco – accompanied by a good glass of wine.
Chilean design company DEO created the brand identity for Vinos Fríos del Año, a range of young wines from Curicó Valley. Defined as honest, fresh and expressive – the brand is all about premium and contemporary. The identity created by DEO uses the year of production as the hero element of the design, for an effective and original communication piece. Talking about the design, the team at DEO comments “ Each blend has a different style, resulting in a fresh and versatile identity system. The brand reflects the concept of signature wine, where the name of the winemaker —Juan Alejandro Jofre— frames the content of the label.”
The foil details add a fantastic premiumness to the design and the integration between label and product within the bottle create a beautiful piece that would sit on our dinner tables all summer long.
Photography: Estudio Leclic
