Krasnogorie (Red Mountains) is a Ural brand of meat delicacies and sausages from the Chelyabinsk meat processing plant. Krasnogorie products are sold to regular customers in small retail shops at a price slightly above average. In order to enter the national market and large retail chains, the Krasnogorie required new product positioning and packaging that would reflect its high quality and the producer’s commitment.
The meat processing plant where Krasnogorie is produced is equipped with the latest German and Austrian technologies. Only natural eggs, butter, and milk from proven Russian producers are used to make sausages. There are minimum flavoring and conserving agents in the products, with the flavor being accentuated by adding Australian and German spices. Actual eco-friendly wood chips are bought to be used in the production process for sausage smoking. Krasnogorie is produced at one of the few Russian plants that don’t recycle unsold products.
“We managed to come up with a simple yet honest concept for brand positioning by delving into the specifics of the production process, recipe, and the producer’s approach. Krasnogorie makes sausages from actual Ural meat. With this in mind, we began looking for a new idea for packaging design.”
