Sometimes there’s nothing more soothing than a hot bowl of soup. Emmas lines of soups and sauces has a new look from Bessermachen that will make you want to immediately curl up in a blanket on a rainy day and enjoy one of their delicious products.
“The task was to redesign an existing range of soups and sauces. The existing design was without and food appeal and standout effect on the shelves. The briefs was to make a simple design that embraced all products from soups, sauces to dessert . And easy to understand the taste and use of the product. Also we needed to make the brand Emmas more unique.”
Emmas Soups and Sauces clearly show the final product as well as some of the ingredients used, making it appeal to consumers today who desire good, wholesome food. Colors like a roasted red and eggplant purple give the impression of something warm and comforting. The font combinations (a script with a tall sans serif) lends Emmas a modern appearance. A cloth runner seems to run over the packaging, leading the eye up to the mouthwatering bowl of soup at the top.
