“There’s something about Oss.” Norwegian agency Kind developed the branding and identity for Oss Craft Distillery, a producer of the traditional Scandinavian aquavit. The result tells a story that represents Oss well and instantly attracts the target audience.
“When Kind was asked to brand a new innovative twist to the traditional Scandinavian aquavit, we went to the core: the Scandinavian soul. Our goal was to bottle the Scandinavian spirit. We have developed the name, visual identity, storytelling, package design and overall branding for the new liquor initiative. An ambitious company that aims to challenge the major vodka and aquavit companies worldwide.”
“There is something slightly mystical and secretive about Scandinavians. While often regarded as reserved and cold by the outside world, behind their rather icy facade, they are warm and colourful people once you actually get to know them. Oss Akevitt reflects the part of the Norwegian mentality that is hidden from view, the colourful, sweet and playful side.”
