Thinking Thursday: What All Great Design Companies Know

We can learn a lot by listening to design experts talk about the care behind the design process at companies like Apple and BMW.  In this 99U talk, designer Robert Brunner deconstructs his creative process revealing the stories behind products like Beats by Dre headphones and the Polaroid Cube.

Can’t see the video? You can click here to watch it.

Every week I choose a video that I think you need to see and believe will inspire some new thinking. You can find the rest of the collection right here.