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Dairy program recognized by Neb. Dept. of Health

 

The Nebraska Department of Health has presented a “Certificate of Appreciation” to the Midwest Dairy Association, in recognition of that group’s Fuel Up to Play 60 program.

Fuel Up to Play 60 is an in-school nutrition and physical activity program developed by the dairy industry in collaboration with the National Football League and USDA. In presenting the award, the Department of Health commended the group “for promoting healthy eating and physical activity in school in a fun and positive way”.

Rod Johnson with Midwest Dairy says it’s been a big hit in Nebraska.

“We have about 850 schools that are involved in the program across the state,” Johnson says. “Of course, some of them are at various levels of participation. But it’s been having a very big impact.”

Johnson says Fuel Up to Play 60 is a good example of how the dairy industry is reaching beyond the traditional approaches to capture the future consumers of its product.

AUDIO: Rod Johnson