 Social Media ExplorerSocial Media Consulting, Public Speaking and Education
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 Getting ready for Explore Dallas-Fort Worth on Feb. 17 has been a lot of fun. Probably one of the best parts of the experience for me is finding great sponsors to bring something to the table for participants. We don’t just want vendors who come in, sell-sell-sell and then follow up with more sales emails and the like. We tried hard to identify... |
Boosting the Content Quality on Your Blog or Website
2012-02-09 18:00 UTC by Jason Falls
| Editor’s Note: This is a guest post written by Samantha Peters, an avid blogger who writes about social media, digital marketing, and online communications. When we talk about blogs and websites these days we often use phrases like “SEO,” “page rank,” and “web statistics.” We pay close attention to our click-throughs, our inbound... |
In Social Media, The Fine Line Between Nimble And Fickle
2012-02-09 14:00 UTC by Ilana Rabinowitz
| A study by The Center For Marketing Research declared, “blogging declines as new media rules.” Based on results of a survey sent to the Inc 500, the article states, “there is clearly a shift in how these nimble companies are communicating.” If it is true that blogging is on the decline, then I’d say these companies are more fickle than... |
What Happened To Saying Something Nice?
2012-02-08 14:00 UTC by Jason Falls
| Social media has certainly given the power back to the consumer. But sometimes the consumer doesn’t do nice things with that power. While it could be a matter of perception (the overwhelming sentiment of most brands in online conversational analysis is positive), it certainly seems like the only time we take note of brand mentions online is... |
Get Out of Your Own Way: 5 Excuses Marketers Use to Avoid Social Media ROI
2012-02-07 14:00 UTC by Nichole Kelly
| You see it everywhere. Management teams and marketers desperately want to understand how social media is delivering to the bottom line. Marketers are getting tons of pressure from their management teams and are desperate for a way to prove their strategies are working. With so many chomping at the bit to get at true return on investment (ROI), how... |
Empowering Your Employees With Social Media
2012-02-06 18:00 UTC by Jason Falls
| Editor’s Note: This is a guest post by Emily Eldridge, Senior Vice President of Pure. It’s tempting to think that employees’ online discussions about your company should be curbed. Most company policies in the modern workplace exist to protect us from lawsuits – and to ostensibly protect employees from themselves. While it’s... |
How Small Businesses Can Go Big With Social Media Marketing
2012-02-06 14:00 UTC by Jason Falls
| It’s no secret to many of you — it-getters in the sense that you at least read Social Media Explorer and are likely bought in — that social media marketing can have a huge impact on your business. But we still see more case studies from major brands playing in the social channels than we do small businesses. With the fact that |
Integrating Social Media Across The Organization
2012-02-03 14:00 UTC by Jason Falls
| Operationalizing social media across the organization is perhaps on of the most challenging aspects of social media for companies and brands. Too many look at social media as a consumer-facing communications channel and forget that departments from HR to research and development and even internal collaboration among divisions can all be helped by... |
How To Hire A Writer For Your Company Blog
2012-02-02 14:00 UTC by Mark Ivey
| By now, many social media managers have realized a hardnosed reality: Most subject matter experts within the corporate walls don’t have time (or the skills) to blog. So you have two choices:
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Understanding the ROI of Social Media
2012-02-01 14:00 UTC by Jason Falls
| It’s the question that social media evangelists, speakers, consultants and practitioners begrudgingly have to answer. Sometimes, they have to or their jobs are in jeopardy. What is the ROI of social media. While I have my own perspective on that, there are many ideas and opinions on the issue. Part of what we plan to provide with our |
Getting The Most Out of Great Content in Social Media
2012-01-31 18:00 UTC by Jason Falls
| Editor’s Note: Today’s post is a guest post from Jordan Viator Slabaugh, Director of Social Media at Spredfast, a social media management solution provider and SME client. Using social media for business requires companies to embrace social channels to satisfy the needs of their customers, prospects and networks. This can mean many different... |
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