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    <title>ProStores eCommerce Blog</title>
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    <id>tag:typepad.com,2003:weblog-1804336</id>
    <updated>2012-04-23T13:22:00-07:00</updated>
    <subtitle>Build your own web store at your own web address with ProStores - an eBay Company.</subtitle>
    <generator uri="http://www.typepad.com/">TypePad</generator><logo>http://users.feedblitz.com/6e16e9e7f118e9f3a777c76b2614f398/ProStores_lock-upSM.BMP</logo>
<entry><feedburner:origLink>http://blog.prostores.com/prostores/2012/04/its-all-in-a-name-ecommerce-storefront.html</feedburner:origLink>
        <title>It’s All in a Name</title>
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        <id>tag:typepad.com,2003:post-6a00e55020ecd48834016764e0ae36970b</id>
        <published>2012-04-23T13:22:00-07:00</published>
        <updated>2012-04-10T01:05:09-07:00</updated>
        <summary>Last year, Datch Haven changed the name of his web store, which sells trade show exhibits, from Advatum Displays to Epic Displays. At the time, he was already doing a good business—so good in fact that we featured Advatum in our Seller Success stories. But when he wanted to take his storefront to the next level, he knew he needed a better name. Datch chose Advatum back in 2004 because it sounded like “Advantage,” and he thought having a name starting with the letter A would give him an alphabetical edge. “We accidentally typed ‘Advatum’ into Google search instead of...</summary>
<content type="html">&lt;Img align=&quot;left&quot; border=&quot;0&quot; height=&quot;1&quot; width=&quot;1&quot; style=&quot;border:0;float:left;margin:0;padding:0&quot; hspace=&quot;0&quot; src=&quot;http://feeds.feedblitz.com/~/i/29986609/0/prostores&quot;&gt;&lt;p&gt;Last year, Datch Haven changed the name of his web store, which sells trade show exhibits, from Advatum Displays to Epic Displays. At the time, he was already doing a good business&#x2014;so good in fact that we featured Advatum in our Seller Success stories. But when he wanted to take his storefront to the next level, he knew he needed a better name. Datch chose Advatum back in 2004 because it sounded like &#x201C;Advantage,&#x201D; and he thought having a name starting with the letter A would give him an alphabetical edge. &#x201C;We accidentally typed &#x2018;Advatum&#x2019; into Google search instead of...&lt;/p&gt;
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        <author>
            <name>Lily Tung</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Merchant Tips" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="ecommerce" />
        <category scheme="http://sixapart.com/ns/types#tag" term="ProStores" />
        <category scheme="http://sixapart.com/ns/types#tag" term="storefront name" />
        <category scheme="http://sixapart.com/ns/types#tag" term="web store" /></entry>
<entry><feedburner:origLink>http://blog.prostores.com/prostores/2012/04/my-best-ecommerce-advice-little-passports.html</feedburner:origLink>
        <title>Your Best eCommerce Advice: Little Passports</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedblitz.com/~/29934537/0/prostores~Your-Best-eCommerce-Advice-Little-Passports.html" />
        <link rel="replies" type="text/html" href="http://feeds.feedblitz.com/~/29934537/0/prostores~Your-Best-eCommerce-Advice-Little-Passports.html" thr:count="1" thr:updated="2012-04-18T14:24:47-07:00" />
        <id>tag:typepad.com,2003:post-6a00e55020ecd48834016764bc4f9e970b</id>
        <published>2012-04-18T09:54:23-07:00</published>
        <updated>2012-04-18T09:54:23-07:00</updated>
        <summary>In 2009, Stella Ma and Amy Norman had an idea for a web store where they would sell a one-of-a-kind product that would take children on &quot;A Global Adventure.&quot; The idea for Little Passports was simple but brilliant: Parents would sign up for a subscription for their kids to receive mail from two characters named Sam and Sofia. Every month, Sam and Sofia would travel to a different country and send a package that included a letter describing their adventures, souvenirs from the places they visited, and a secret code to access online games and activities. In just a few...</summary>
<content type="html">&lt;Img align=&quot;left&quot; border=&quot;0&quot; height=&quot;1&quot; width=&quot;1&quot; style=&quot;border:0;float:left;margin:0;padding:0&quot; hspace=&quot;0&quot; src=&quot;http://feeds.feedblitz.com/~/i/29934537/0/prostores&quot;&gt;&lt;p&gt;In 2009, Stella Ma and Amy Norman had an idea for a web store where they would sell a one-of-a-kind product that would take children on &quot;A Global Adventure.&quot; The idea for Little Passports was simple but brilliant: Parents would sign up for a subscription for their kids to receive mail from two characters named Sam and Sofia. Every month, Sam and Sofia would travel to a different country and send a package that included a letter describing their adventures, souvenirs from the places they visited, and a secret code to access online games and activities. In just a few...&lt;/p&gt;
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        <author>
            <name>Lily Tung</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Merchant Tips" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="advice" />
        <category scheme="http://sixapart.com/ns/types#tag" term="eCommerce" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Little Passports" />
        <category scheme="http://sixapart.com/ns/types#tag" term="ProStores" /></entry>
<entry><feedburner:origLink>http://blog.prostores.com/prostores/2012/04/my-favorite-ecommerce-tool-merchantadvantage-.html</feedburner:origLink>
        <title>My Favorite eCommerce Tool: MerchantAdvantage  </title>
        <link rel="alternate" type="text/html" href="http://feeds.feedblitz.com/~/29851380/0/prostores~My-Favorite-eCommerce-Tool-MerchantAdvantage.html" />
        <link rel="replies" type="text/html" href="http://feeds.feedblitz.com/~/29851380/0/prostores~My-Favorite-eCommerce-Tool-MerchantAdvantage.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e55020ecd488340167642798dd970b</id>
        <published>2012-04-10T16:19:25-07:00</published>
        <updated>2012-03-23T16:24:35-07:00</updated>
        <summary>Todd Walbridge of Tuxedo Tshirts Online feeds his products to several shopping comparison sites. But he found it cumbersome to update and manage every feed, since each site had different requirements. That’s when he started using MerchantAdvantage’s Channel Management. The eCommerce tool allows merchants to submit, manage and analyze data feeds to more than 200 online marketing channels, including Shop.com, thefind, Shopping.com, NexTag, and PriceGrabber. All Todd has to do is send one feed to MerchantAdvantage, and the service propagates it to his eight other feeds. “It’s a huge timesaver,” says Todd. MerchantAdvantage supports unlimited SKUs and storefronts. It also...</summary>
<content type="html">&lt;Img align=&quot;left&quot; border=&quot;0&quot; height=&quot;1&quot; width=&quot;1&quot; style=&quot;border:0;float:left;margin:0;padding:0&quot; hspace=&quot;0&quot; src=&quot;http://feeds.feedblitz.com/~/i/29851380/0/prostores&quot;&gt;&lt;p&gt;Todd Walbridge of Tuxedo Tshirts Online feeds his products to several shopping comparison sites. But he found it cumbersome to update and manage every feed, since each site had different requirements. That&#x2019;s when he started using MerchantAdvantage&#x2019;s Channel Management. The eCommerce tool allows merchants to submit, manage and analyze data feeds to more than 200 online marketing channels, including Shop.com, thefind, Shopping.com, NexTag, and PriceGrabber. All Todd has to do is send one feed to MerchantAdvantage, and the service propagates it to his eight other feeds. &#x201C;It&#x2019;s a huge timesaver,&#x201D; says Todd. MerchantAdvantage supports unlimited SKUs and storefronts. It also...&lt;/p&gt;
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        <author>
            <name>Lily Tung</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="eCommerce Resources" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Merchant Tips" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Channel Management" />
        <category scheme="http://sixapart.com/ns/types#tag" term="ecommerce" />
        <category scheme="http://sixapart.com/ns/types#tag" term="MerchantAdvantage" />
        <category scheme="http://sixapart.com/ns/types#tag" term="ProStores" />
        <category scheme="http://sixapart.com/ns/types#tag" term="shopping comparison sites" /></entry>
<entry><feedburner:origLink>http://blog.prostores.com/prostores/2012/04/my-best-ecommerce-advice-epic-displays.html</feedburner:origLink>
        <title>Your Best eCommerce Advice: Epic Displays</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedblitz.com/~/29846537/0/prostores~Your-Best-eCommerce-Advice-Epic-Displays.html" />
        <link rel="replies" type="text/html" href="http://feeds.feedblitz.com/~/29846537/0/prostores~Your-Best-eCommerce-Advice-Epic-Displays.html" thr:count="1" thr:updated="2012-04-18T22:37:28-07:00" />
        <id>tag:typepad.com,2003:post-6a00e55020ecd488340163039c5fa2970d</id>
        <published>2012-04-10T08:00:00-07:00</published>
        <updated>2012-04-02T15:39:29-07:00</updated>
        <summary>Datch Haven has run a niche web store for eight years, selling trade show display equipment. As with most of our featured merchants, we asked Datch what he&#39;s learned along the way that&#39;s kept his business Epic Displays so successful. These were his three pieces of advice for other eCommerce merchants: Concentrate on getting found; obsess over it, whether it’s through search engine optimization, pay-per-click advertising, or some other form of online marketing. If you’re not found, you don’t exist. Focus on great client service because it will help you establish a great reputation. With all the review sites out...</summary>
<content type="html">&lt;Img align=&quot;left&quot; border=&quot;0&quot; height=&quot;1&quot; width=&quot;1&quot; style=&quot;border:0;float:left;margin:0;padding:0&quot; hspace=&quot;0&quot; src=&quot;http://feeds.feedblitz.com/~/i/29846537/0/prostores&quot;&gt;&lt;p&gt;Datch Haven has run a niche web store for eight years, selling trade show display equipment. As with most of our featured merchants, we asked Datch what he&apos;s learned along the way that&apos;s kept his business Epic Displays so successful. These were his three pieces of advice for other eCommerce merchants: Concentrate on getting found; obsess over it, whether it&#x2019;s through search engine optimization, pay-per-click advertising, or some other form of online marketing. If you&#x2019;re not found, you don&#x2019;t exist. Focus on great client service because it will help you establish a great reputation. With all the review sites out...&lt;/p&gt;
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        <author>
            <name>Lily Tung</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Merchant Tips" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="advice" />
        <category scheme="http://sixapart.com/ns/types#tag" term="eCommerce" />
        <category scheme="http://sixapart.com/ns/types#tag" term="ProStores" /></entry>
<entry><feedburner:origLink>http://blog.prostores.com/prostores/2012/04/my-best-ecommerce-advice-discount-womens-dress-shoes.html</feedburner:origLink>
        <title>Your Best eCommerce Advice: Discount Women&#39;s Dress Shoes</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedblitz.com/~/29801405/0/prostores~Your-Best-eCommerce-Advice-Discount-Womens-Dress-Shoes.html" />
        <link rel="replies" type="text/html" href="http://feeds.feedblitz.com/~/29801405/0/prostores~Your-Best-eCommerce-Advice-Discount-Womens-Dress-Shoes.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e55020ecd488340168e827d81d970c</id>
        <published>2012-04-05T08:39:18-07:00</published>
        <updated>2012-02-29T00:33:34-08:00</updated>
        <summary>eCommerce storefront Discount Women&#39;s Dress Shoes has several ways of driving traffic to its popular website. Nearly 70 percent of its new sales comes from search engine optimization. About 25 percent comes through word of mouth. Facebook and Google AdWords ads account for the rest. The web store, though, also thrives off repeat business. From January 2010 to November 2011, its return customer percentage grew from 24 percent to over 40 percent, or 75,000 return customers a month. “Shipping out fast and on time helps us generate return sales,” says co-owner Daniel Ho. For him and co-owner Jeff Kozono, it’s...</summary>
<content type="html">&lt;Img align=&quot;left&quot; border=&quot;0&quot; height=&quot;1&quot; width=&quot;1&quot; style=&quot;border:0;float:left;margin:0;padding:0&quot; hspace=&quot;0&quot; src=&quot;http://feeds.feedblitz.com/~/i/29801405/0/prostores&quot;&gt;&lt;p&gt;eCommerce storefront Discount Women&apos;s Dress Shoes has several ways of driving traffic to its popular website. Nearly 70 percent of its new sales comes from search engine optimization. About 25 percent comes through word of mouth. Facebook and Google AdWords ads account for the rest. The web store, though, also thrives off repeat business. From January 2010 to November 2011, its return customer percentage grew from 24 percent to over 40 percent, or 75,000 return customers a month. &#x201C;Shipping out fast and on time helps us generate return sales,&#x201D; says co-owner Daniel Ho. For him and co-owner Jeff Kozono, it&#x2019;s...&lt;/p&gt;
&lt;div style=&quot;clear:both;padding-top:1em;&quot;&gt;&lt;a title=&quot;Share with AddToAny&quot; href=&quot;http://feeds.feedblitz.com/_/26/29801405/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/addtoany.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;Tweet This&quot; href=&quot;http://feeds.feedblitz.com/_/24/29801405/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/twitter.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;Subscribe by email&quot; href=&quot;http://feeds.feedblitz.com/_/19/29801405/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/emailsubscribe.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;Subscribe by RSS&quot; href=&quot;http://feeds.feedblitz.com/_/20/29801405/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/rss.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;View Comments&quot; href=&quot;http://blog.prostores.com/prostores/2012/04/my-best-ecommerce-advice-discount-womens-dress-shoes.html&quot;&gt;&lt;img height=&quot;20&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot; src=&quot;http://assets.feedblitz.com/i/comments.png&quot;&gt;&lt;/a&gt;&lt;div style=&quot;clear:left;padding-top:10px&quot;&gt;&lt;h3&gt;Related Stories&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;&lt;a href=&quot;http://blog.prostores.com/prostores/2012/03/five-seo-tips.html&quot;&gt;7 SEO Tips&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;http://blog.prostores.com/prostores/2012/04/its-all-in-a-name-ecommerce-storefront.html&quot;&gt;It&amp;#x2019;s All in a Name&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;http://blog.prostores.com/prostores/2012/04/my-best-ecommerce-advice-little-passports.html&quot;&gt;Your Best eCommerce Advice: Little Passports&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt; &lt;/div&gt;</content>
        <author>
            <name>Lily Tung</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Merchant Tips" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="eCommerce" />
        <category scheme="http://sixapart.com/ns/types#tag" term="ProStores" />
        <category scheme="http://sixapart.com/ns/types#tag" term="repeat business" />
        <category scheme="http://sixapart.com/ns/types#tag" term="search engine optimization" /></entry>
<entry><feedburner:origLink>http://blog.prostores.com/prostores/2012/04/by-phone-or-text-or-chat-or-tweet.html</feedburner:origLink>
        <title>By Phone or Text or Chat or Tweet...</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedblitz.com/~/29770300/0/prostores~By-Phone-or-Text-or-Chat-or-Tweet.html" />
        <link rel="replies" type="text/html" href="http://feeds.feedblitz.com/~/29770300/0/prostores~By-Phone-or-Text-or-Chat-or-Tweet.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e55020ecd488340167642af476970b</id>
        <published>2012-04-02T13:03:00-07:00</published>
        <updated>2012-03-24T01:07:15-07:00</updated>
        <summary>Tuxedo T-shirts Online has more options on their Contact Us page than any web store we’ve seen. Customers can call toll free or connect through Google Voice. They can tweet, chat online, or send an email. They can even send a text. Owner Todd Walbridge wants to make sure any potential customer can easily ask any questions. “Kids will text because it’s a natural extension of what they do,” says Todd. “A teenager might be sitting at his desktop looking at the web store but texting me questions.” Todd also uses Google Voice’s click-to-call service. The service allows customers to...</summary>
<content type="html">&lt;Img align=&quot;left&quot; border=&quot;0&quot; height=&quot;1&quot; width=&quot;1&quot; style=&quot;border:0;float:left;margin:0;padding:0&quot; hspace=&quot;0&quot; src=&quot;http://feeds.feedblitz.com/~/i/29770300/0/prostores&quot;&gt;&lt;p&gt;Tuxedo T-shirts Online has more options on their Contact Us page than any web store we&#x2019;ve seen. Customers can call toll free or connect through Google Voice. They can tweet, chat online, or send an email. They can even send a text. Owner Todd Walbridge wants to make sure any potential customer can easily ask any questions. &#x201C;Kids will text because it&#x2019;s a natural extension of what they do,&#x201D; says Todd. &#x201C;A teenager might be sitting at his desktop looking at the web store but texting me questions.&#x201D; Todd also uses Google Voice&#x2019;s click-to-call service. The service allows customers to...&lt;/p&gt;
&lt;div style=&quot;clear:both;padding-top:1em;&quot;&gt;&lt;a title=&quot;Share with AddToAny&quot; href=&quot;http://feeds.feedblitz.com/_/26/29770300/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/addtoany.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;Tweet This&quot; href=&quot;http://feeds.feedblitz.com/_/24/29770300/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/twitter.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;Subscribe by email&quot; href=&quot;http://feeds.feedblitz.com/_/19/29770300/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/emailsubscribe.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;Subscribe by RSS&quot; href=&quot;http://feeds.feedblitz.com/_/20/29770300/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/rss.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;View Comments&quot; href=&quot;http://blog.prostores.com/prostores/2012/04/by-phone-or-text-or-chat-or-tweet.html&quot;&gt;&lt;img height=&quot;20&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot; src=&quot;http://assets.feedblitz.com/i/comments.png&quot;&gt;&lt;/a&gt;&lt;div style=&quot;clear:left;padding-top:10px&quot;&gt;&lt;h3&gt;Related Stories&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;&lt;a href=&quot;http://blog.prostores.com/prostores/2012/03/by-phone-or-text-or-chat-or-tweet.html&quot;&gt;By Phone or Text or Chat or Tweet...&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;http://blog.prostores.com/prostores/2012/04/its-all-in-a-name-ecommerce-storefront.html&quot;&gt;It&amp;#x2019;s All in a Name&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;http://blog.prostores.com/prostores/2012/04/my-best-ecommerce-advice-little-passports.html&quot;&gt;Your Best eCommerce Advice: Little Passports&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt; &lt;/div&gt;</content>
        <author>
            <name>Lily Tung</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Merchant Tips" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Contact Us" />
        <category scheme="http://sixapart.com/ns/types#tag" term="eCommerce" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Google Voice" />
        <category scheme="http://sixapart.com/ns/types#tag" term="ProStores" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Tuxedo T-shirts Online" /></entry>
<entry><feedburner:origLink>http://blog.prostores.com/prostores/2012/03/five-seo-tips.html</feedburner:origLink>
        <title>7 SEO Tips</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedblitz.com/~/29731705/0/prostores~SEO-Tips.html" />
        <link rel="replies" type="text/html" href="http://feeds.feedblitz.com/~/29731705/0/prostores~SEO-Tips.html" thr:count="2" thr:updated="2012-04-25T01:51:46-07:00" />
        <id>tag:typepad.com,2003:post-6a00e55020ecd488340163032b7516970d</id>
        <published>2012-03-30T10:57:14-07:00</published>
        <updated>2012-03-26T02:44:59-07:00</updated>
        <summary>Featured ProStores merchant Todd Walbridge gets on average 30,000 page views a month on his web store Tuxedo T-Shirts Online. And his store comes up first in Google searches for his product. That&#39;s because Todd spends a lot of time thinking about search engine optimization, the main component of his marketing strategy. Through the years, Todd has learned a thing or two about what makes his store so successful. Here are a few tactics that have helped him drive traffic: Have good content. Always update and refresh your web store. Make sure your keywords are pertinent to what you’re selling....</summary>
<content type="html">&lt;Img align=&quot;left&quot; border=&quot;0&quot; height=&quot;1&quot; width=&quot;1&quot; style=&quot;border:0;float:left;margin:0;padding:0&quot; hspace=&quot;0&quot; src=&quot;http://feeds.feedblitz.com/~/i/29731705/0/prostores&quot;&gt;&lt;p&gt;Featured ProStores merchant Todd Walbridge gets on average 30,000 page views a month on his web store Tuxedo T-Shirts Online. And his store comes up first in Google searches for his product. That&apos;s because Todd spends a lot of time thinking about search engine optimization, the main component of his marketing strategy. Through the years, Todd has learned a thing or two about what makes his store so successful. Here are a few tactics that have helped him drive traffic: Have good content. Always update and refresh your web store. Make sure your keywords are pertinent to what you&#x2019;re selling....&lt;/p&gt;
&lt;div style=&quot;clear:both;padding-top:1em;&quot;&gt;&lt;a title=&quot;Share with AddToAny&quot; href=&quot;http://feeds.feedblitz.com/_/26/29731705/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/addtoany.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;Tweet This&quot; href=&quot;http://feeds.feedblitz.com/_/24/29731705/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/twitter.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;Subscribe by email&quot; href=&quot;http://feeds.feedblitz.com/_/19/29731705/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/emailsubscribe.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;Subscribe by RSS&quot; href=&quot;http://feeds.feedblitz.com/_/20/29731705/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/rss.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;View Comments&quot; href=&quot;http://blog.prostores.com/prostores/2012/03/five-seo-tips.html&quot;&gt;&lt;img height=&quot;20&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot; src=&quot;http://assets.feedblitz.com/i/comments.png&quot;&gt;&lt;/a&gt;&lt;div style=&quot;clear:left;padding-top:10px&quot;&gt;&lt;h3&gt;Related Stories&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;&lt;a href=&quot;http://blog.prostores.com/prostores/2012/04/my-best-ecommerce-advice-discount-womens-dress-shoes.html&quot;&gt;Your Best eCommerce Advice: Discount Women's Dress Shoes&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;http://blog.prostores.com/prostores/2012/04/its-all-in-a-name-ecommerce-storefront.html&quot;&gt;It&amp;#x2019;s All in a Name&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;http://blog.prostores.com/prostores/2012/04/my-best-ecommerce-advice-little-passports.html&quot;&gt;Your Best eCommerce Advice: Little Passports&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt; &lt;/div&gt;</content>
        <author>
            <name>Lily Tung</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Merchant Tips" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="eCommerce" />
        <category scheme="http://sixapart.com/ns/types#tag" term="ProStores" />
        <category scheme="http://sixapart.com/ns/types#tag" term="search engine optimization" />
        <category scheme="http://sixapart.com/ns/types#tag" term="SEO" /></entry>
<entry><feedburner:origLink>http://blog.prostores.com/prostores/2012/03/grassroots-marketing-ecommerce.html</feedburner:origLink>
        <title>Grassroots Marketing at Home and Abroad</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedblitz.com/~/29530881/0/prostores~Grassroots-Marketing-at-Home-and-Abroad.html" />
        <link rel="replies" type="text/html" href="http://feeds.feedblitz.com/~/29530881/0/prostores~Grassroots-Marketing-at-Home-and-Abroad.html" thr:count="1" thr:updated="2012-03-22T01:40:58-07:00" />
        <id>tag:typepad.com,2003:post-6a00e55020ecd488340163021e3cf9970d</id>
        <published>2012-03-12T14:14:31-07:00</published>
        <updated>2012-03-12T14:14:31-07:00</updated>
        <summary>ProStores eCommerce storefront Smart Madness has nearly 3,500 friends on Facebook. It’s a good representation of how they’ve become one of the world’s biggest suppliers of parts and accessories for the smart car. It’s also the basis of their marketing drive, not only at home but on the road. “Over the past year, we’ve heavily increased our presence in global Facebook communities, so our brand awareness can be reached outside our own country,&quot; says co-owner Rachel Mills. &quot;Our international sales have jumped close to 75 percent.” Smart Madness has also launched an online forum/community bulletin board of nearly 2,500 members....</summary>
<content type="html">&lt;Img align=&quot;left&quot; border=&quot;0&quot; height=&quot;1&quot; width=&quot;1&quot; style=&quot;border:0;float:left;margin:0;padding:0&quot; hspace=&quot;0&quot; src=&quot;http://feeds.feedblitz.com/~/i/29530881/0/prostores&quot;&gt;&lt;p&gt;ProStores eCommerce storefront Smart Madness has nearly 3,500 friends on Facebook. It&#x2019;s a good representation of how they&#x2019;ve become one of the world&#x2019;s biggest suppliers of parts and accessories for the smart car. It&#x2019;s also the basis of their marketing drive, not only at home but on the road. &#x201C;Over the past year, we&#x2019;ve heavily increased our presence in global Facebook communities, so our brand awareness can be reached outside our own country,&quot; says co-owner Rachel Mills. &quot;Our international sales have jumped close to 75 percent.&#x201D; Smart Madness has also launched an online forum/community bulletin board of nearly 2,500 members....&lt;/p&gt;
&lt;div style=&quot;clear:both;padding-top:1em;&quot;&gt;&lt;a title=&quot;Share with AddToAny&quot; href=&quot;http://feeds.feedblitz.com/_/26/29530881/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/addtoany.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;Tweet This&quot; href=&quot;http://feeds.feedblitz.com/_/24/29530881/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/twitter.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;Subscribe by email&quot; href=&quot;http://feeds.feedblitz.com/_/19/29530881/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/emailsubscribe.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;Subscribe by RSS&quot; href=&quot;http://feeds.feedblitz.com/_/20/29530881/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/rss.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;View Comments&quot; href=&quot;http://blog.prostores.com/prostores/2012/03/grassroots-marketing-ecommerce.html&quot;&gt;&lt;img height=&quot;20&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot; src=&quot;http://assets.feedblitz.com/i/comments.png&quot;&gt;&lt;/a&gt;&lt;div style=&quot;clear:left;padding-top:10px&quot;&gt;&lt;h3&gt;Related Stories&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;&lt;a href=&quot;http://blog.prostores.com/prostores/2012/04/its-all-in-a-name-ecommerce-storefront.html&quot;&gt;It&amp;#x2019;s All in a Name&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;http://blog.prostores.com/prostores/2012/04/my-best-ecommerce-advice-little-passports.html&quot;&gt;Your Best eCommerce Advice: Little Passports&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;http://blog.prostores.com/prostores/2012/04/my-favorite-ecommerce-tool-merchantadvantage-.html&quot;&gt;My Favorite eCommerce Tool: MerchantAdvantage  &lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt; &lt;/div&gt;</content>
        <author>
            <name>Lily Tung</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Merchant Tips" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="eCommerce" />
        <category scheme="http://sixapart.com/ns/types#tag" term="grassroots marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="ProStores" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Smart Madness" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social media marketing" /></entry>
<entry><feedburner:origLink>http://blog.prostores.com/prostores/2012/03/your-google-adwords-budget.html</feedburner:origLink>
        <title>Your Google AdWords Budget</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedblitz.com/~/29505359/0/prostores~Your-Google-AdWords-Budget.html" />
        <link rel="replies" type="text/html" href="http://feeds.feedblitz.com/~/29505359/0/prostores~Your-Google-AdWords-Budget.html" thr:count="1" thr:updated="2012-03-09T23:34:16-08:00" />
        <id>tag:typepad.com,2003:post-6a00e55020ecd48834016301ae1d82970d</id>
        <published>2012-03-09T16:01:49-08:00</published>
        <updated>2012-03-09T16:01:49-08:00</updated>
        <summary>We’ve talked to many merchants about how they manage their advertising budgets, especially when it comes to Google Adwords. Jon Kurtz of Dog is Good had especially good, concrete advice, especially during high-volume selling seasons. “On average, every visitor we get is worth $2-3,” says Jon. During busier times, like the holidays, our conversion rate is twice as much, so no matter how someone is getting to the web store, every visit is worth $4-5. “If Google AdWords sends me 300 visitors, it will cost me $50, but it will get me $1000 worth of sales. Without having to determine...</summary>
<content type="html">&lt;Img align=&quot;left&quot; border=&quot;0&quot; height=&quot;1&quot; width=&quot;1&quot; style=&quot;border:0;float:left;margin:0;padding:0&quot; hspace=&quot;0&quot; src=&quot;http://feeds.feedblitz.com/~/i/29505359/0/prostores&quot;&gt;&lt;p&gt;We&#x2019;ve talked to many merchants about how they manage their advertising budgets, especially when it comes to Google Adwords. Jon Kurtz of Dog is Good had especially good, concrete advice, especially during high-volume selling seasons. &#x201C;On average, every visitor we get is worth $2-3,&#x201D; says Jon. During busier times, like the holidays, our conversion rate is twice as much, so no matter how someone is getting to the web store, every visit is worth $4-5. &#x201C;If Google AdWords sends me 300 visitors, it will cost me $50, but it will get me $1000 worth of sales. Without having to determine...&lt;/p&gt;
&lt;div style=&quot;clear:both;padding-top:1em;&quot;&gt;&lt;a title=&quot;Share with AddToAny&quot; href=&quot;http://feeds.feedblitz.com/_/26/29505359/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/addtoany.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;Tweet This&quot; href=&quot;http://feeds.feedblitz.com/_/24/29505359/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/twitter.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;Subscribe by email&quot; href=&quot;http://feeds.feedblitz.com/_/19/29505359/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/emailsubscribe.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;Subscribe by RSS&quot; href=&quot;http://feeds.feedblitz.com/_/20/29505359/prostores&quot;&gt;&lt;img height=&quot;20&quot; src=&quot;http://assets.feedblitz.com/i/rss.png&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot;&gt;&lt;/a&gt;  &lt;a title=&quot;View Comments&quot; href=&quot;http://blog.prostores.com/prostores/2012/03/your-google-adwords-budget.html&quot;&gt;&lt;img height=&quot;20&quot; style=&quot;border:0;float:left;margin:0px 3px 0px;padding:0&quot; src=&quot;http://assets.feedblitz.com/i/comments.png&quot;&gt;&lt;/a&gt;&lt;div style=&quot;clear:left;padding-top:10px&quot;&gt;&lt;h3&gt;Related Stories&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;&lt;a href=&quot;http://blog.prostores.com/prostores/2012/04/its-all-in-a-name-ecommerce-storefront.html&quot;&gt;It&amp;#x2019;s All in a Name&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;http://blog.prostores.com/prostores/2012/04/my-best-ecommerce-advice-little-passports.html&quot;&gt;Your Best eCommerce Advice: Little Passports&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;http://blog.prostores.com/prostores/2012/04/my-favorite-ecommerce-tool-merchantadvantage-.html&quot;&gt;My Favorite eCommerce Tool: MerchantAdvantage  &lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt; &lt;/div&gt;</content>
        <author>
            <name>Lily Tung</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Merchant Tips" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Dog is Good" />
        <category scheme="http://sixapart.com/ns/types#tag" term="eCommerce" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Google AdWords" />
        <category scheme="http://sixapart.com/ns/types#tag" term="ProStores" /></entry>
<entry><feedburner:origLink>http://blog.prostores.com/prostores/2012/02/prostores-product-release-1033-is-here.html</feedburner:origLink>
        <title>ProStores  Product Release 10.3.3 is Here!</title>
        <link rel="alternate" type="text/html" href="http://feeds.feedblitz.com/~/29380338/0/prostores~ProStores-Product-Release-is-Here.html" />
        <link rel="replies" type="text/html" href="http://feeds.feedblitz.com/~/29380338/0/prostores~ProStores-Product-Release-is-Here.html" thr:count="3" thr:updated="2012-04-17T17:56:17-07:00" />
        <id>tag:typepad.com,2003:post-6a00e55020ecd48834016763135ad7970b</id>
        <published>2012-02-28T08:53:50-08:00</published>
        <updated>2012-03-02T14:17:02-08:00</updated>
        <summary>ProStores Product Release 10.3.3 has some great features that will help merchants gain efficiency around their shipping process and product management. For example, the store admin Product List now includes product thumbnail images, making it easier for merchants to visually find products and see images associated with a product. Check out all the features in ProStores Product Release 10.3.3.</summary>
<content type="html">&lt;Img align=&quot;left&quot; border=&quot;0&quot; height=&quot;1&quot; width=&quot;1&quot; style=&quot;border:0;float:left;margin:0;padding:0&quot; hspace=&quot;0&quot; src=&quot;http://feeds.feedblitz.com/~/i/29380338/0/prostores&quot;&gt;&lt;p&gt;ProStores Product Release 10.3.3 has some great features that will help merchants gain efficiency around their shipping process and product management. For example, the store admin Product List now includes product thumbnail images, making it easier for merchants to visually find products and see images associated with a product. Check out all the features in ProStores Product Release 10.3.3.&lt;/p&gt;
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        <author>
            <name>ProStores</name>
        </author></entry>
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