3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant viewing problems. Now, James Cameron’s Avatar brought 3D to the big screen in a way that amazed audiences and convinced studio execs that the world was ready for 3D movies. Building [...]

If you are headed to South by Southwest, aka SXSW, in Austin later this week, be sure to check out the session “Big Brother in Your Brain: Neuroscience and Marketing.” Organized by Eric Kogelschatz, the panel will feature: Gary Koepke, Modernista! Eric Kogelschatz, shark&minnow Dr AK Pradeep, NeuroFocus Inc Dr Danielle Stolzenberg, Ph. D., University of Virginia Roger Dooley, [...]

Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will be more successful if you describe the task in a simple, easy to read typeface. Research by Hyunjin Song and Norbert Schwarz [...]

We know that slow, balky, and confusing websites aren’t a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as passively indexing the web, believes quick-loading pages are essential to a good user experience. Google is, in fact, actively trying to speed up websites (and keep [...]

Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of EEG, eye-tracking, biometrics, and surveys to calculate a “neuro-engagement factor” for each ad. Does that mean these ads will sell more product? Not necessarily. [...]

What makes an engaging television commercial? If you think visual and auditory appeal – action, sound, music, people, color, etc. – you would usually be correct. Ditto for high production values. An exotic location might help, too. But the recent Super Bowl provided an example that should warm the hearts of [...]

In what is becoming an annual event, Sands Research announced the “winning” commercials for Super Bowl 2010 as determined by their neuromarketing analysis. Volkswagen emerged as #1, well ahead of the competition by Sands’ metrics.More info at Sands Research. Tweet This! Share this on Facebook Share this on del.icio.us Stumble upon something good? Share it on StumbleUpon Share this [...]

I’ve been chronicling the nascent neuromarketing industry since 2006, and I don’t think I’ve seen a story to date which captured social media attention to the degree that the recent Campbell Soup neuromarketing story did. The original story in the Wall Street Journal fueled a mini-boom of Twitter and blogging activity. Why? [...]

One To One Interactive has reached a definitive agreement to acquire fhios, a customer experience, research, and design agency with offices in London, Singapore, and São Paulo. The fhios operations will become part of OTOInsights, the firm’s research and neuromarketing division. The acquisition was driven by the changes in the way people access information [...]

Meeting with a sales prospect in person for the first time? Think twice before you offer her a nice, ice-cold beverage. Instead, try a steaming mug of hot coffee to make the best impression. One of my favorite researchers, John Bargh of Yale University, found that the temperature of a beverage makes a [...]