Neuromarketing

Brilliant Billboard Traps 230,000 Real Bugs

Roger Dooley — Tue, 14 May 2013 12:32:03 +0000

How do you promote a new outdoor insect spray, Orphea, on a billboard in Milan? This clever effort turned the portion of the corresponding to the “spray” from a pictured can into a giant piece of fly paper. Over a period of days, the sticky trap captured hundreds of thousands of real insects. Watch the [...]

Neuromarketing Meets Conversion Optimization: Free Webinar

Roger Dooley — Thu, 09 May 2013 13:20:48 +0000

Next week, conversion optimization expert Chris Goward and I will be doing a joint webinar: Neuromarketing Meets Conversion Optimization: Brainy Profit Boosters. I was excited to set this up with Chris, who’s the author of You Should Test That. Testing is critical. In nearly every speech I give, I include a quote from ad legend [...]

Persuade with Visual Metaphors

Roger Dooley — Wed, 08 May 2013 18:37:33 +0000

While we think of metaphors as mainly word-based, visual metaphors can be a potent selling tool. They can both engage the brain like text metaphors and stimulate the viewer’s senses in a way that words alone may not. I ran across an ad for Austin-based Elements Laser Spa that includes both a visual metaphor and [...]

Do Your Customers Feel Ignored?

Jane Bromley — Tue, 30 Apr 2013 12:21:57 +0000

No business intentionally ignores its customers. In fact, most managers think they do a reasonably good job of listening. But, if a customer feels ignored, big trouble lies ahead.

Brainfluence in Korean

Roger Dooley — Mon, 29 Apr 2013 12:28:41 +0000

I returned from my speaking swing through South America last week to find a nice surprise from Wiley, my publisher: a few sample copies of Brainfluence in Korean. The cover, amusingly enough, features a brain in a bottle! I neither speak nor read Korean, so to find out how the title might read, I turned [...]

Drunk Tank Pink by Adam Alter

Roger Dooley — Tue, 16 Apr 2013 13:01:05 +0000

Book Review: Drunk Tank Pink, and Other Unexpected Forces That Shape How We Think, Feel, and Behave by Adam Alter In Drunk Tank Pink, Author Adam Alter uses his own research and that of others to show how we are all influenced by factors we aren’t aware of or don’t acknowledge as important. As such, [...]

Is This Common Pricing Mistake Costing You Sales?

Roger Dooley — Thu, 04 Apr 2013 12:26:15 +0000

If you have an ecommerce site, how often do customers visit – often after a costly paid click – and end up leaving without buying? Are abandoned shopping carts all too common? Or, if your customers visit your retail store, how often do you see them compare several items, only to buy none of them [...]

Musical Beans… Really!

Roger Dooley — Tue, 02 Apr 2013 12:17:27 +0000

Beans have a well-deserved reputation for being a multi-sensory product. Remember the “musical fruit” ditty? But it’s no joking matter for Heinz, who teamed up with food artists Bompas & Parr to create a unique promotion for its Beanz product. According to the UK’s Design Week, The stunt comprised the creation of a different ‘experience’ [...]

Free Brainfluence via Libboo

Roger Dooley — Tue, 26 Mar 2013 16:44:35 +0000

Libboo, a startup that aims to encourage book discovery and recommendation sharing between like-minded readers, is offering 10 free electronic copies of my book Brainfluence. This is a first-come, first-served deal, as far as I can tell. To score your copy, click here: Libboo – Brainfluence I met the Libboo folks at Wiley’s SXSW get-together, [...]

Cultural Differences in Reading Faces

Roger Dooley — Fri, 15 Mar 2013 16:14:32 +0000

The hottest new thing in neuromarketing is facial coding – the reading of fleeting facial expressions to determine true emotional reaction. Although the concept isn’t new – it dates to Paul Ekman‘s groundbreaking research in the 1950s to 1970s – the ability to capture and interpret facial expressions automatically with simple cameras and even webcams [...]