Neuromarketing

German & Japanese Brainfluence

Roger Dooley — Tue, 18 Jun 2013 13:50:42 +0000

The global reach of Brainfluence is getting a boost. Japanese rights have been sold by Wiley, joining the Korean and Simplified Chinese versions in the Asian marketplace. Publication dates for the Japanese and Chinese versions aren’t yet known (at least by me) – if any Neuromarketing readers spots one of these in the wild, please [...]

Image Influence: Placing Pictures for Maximum Impact

John Carvalho — Tue, 11 Jun 2013 12:14:01 +0000

There’s an idea from cognitive psychology called cognitive fluency that has been making the rounds in the business world lately. The idea is simple enough: as human beings, we prefer that which is easy for us to understand and process.

Pitch Anything by Oren Klaff

Roger Dooley — Mon, 27 May 2013 17:34:42 +0000

Book Review: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff Oren Klaff is an investment banker and deal-maker who, by his own account, has spent more than ten thousand hours developing a “neurofinance” approach to presentations and deal-making. Klaff uses a variety of brain-based techniques to control the [...]

Brilliant Billboard Traps 230,000 Real Bugs

Roger Dooley — Tue, 14 May 2013 12:32:03 +0000

How do you promote a new outdoor insect spray, Orphea, on a billboard in Milan? This clever effort turned the portion of the corresponding to the “spray” from a pictured can into a giant piece of fly paper. Over a period of days, the sticky trap captured hundreds of thousands of real insects. Watch the [...]

Neuromarketing Meets Conversion Optimization: Free Webinar

Roger Dooley — Thu, 09 May 2013 13:20:48 +0000

Next week, conversion optimization expert Chris Goward and I will be doing a joint webinar: Neuromarketing Meets Conversion Optimization: Brainy Profit Boosters. I was excited to set this up with Chris, who’s the author of You Should Test That. Testing is critical. In nearly every speech I give, I include a quote from ad legend [...]

Persuade with Visual Metaphors

Roger Dooley — Wed, 08 May 2013 18:37:33 +0000

While we think of metaphors as mainly word-based, visual metaphors can be a potent selling tool. They can both engage the brain like text metaphors and stimulate the viewer’s senses in a way that words alone may not. I ran across an ad for Austin-based Elements Laser Spa that includes both a visual metaphor and [...]

Do Your Customers Feel Ignored?

Jane Bromley — Tue, 30 Apr 2013 12:21:57 +0000

No business intentionally ignores its customers. In fact, most managers think they do a reasonably good job of listening. But, if a customer feels ignored, big trouble lies ahead.

Brainfluence in Korean

Roger Dooley — Mon, 29 Apr 2013 12:28:41 +0000

I returned from my speaking swing through South America last week to find a nice surprise from Wiley, my publisher: a few sample copies of Brainfluence in Korean. The cover, amusingly enough, features a brain in a bottle! I neither speak nor read Korean, so to find out how the title might read, I turned [...]

Drunk Tank Pink by Adam Alter

Roger Dooley — Tue, 16 Apr 2013 13:01:05 +0000

Book Review: Drunk Tank Pink, and Other Unexpected Forces That Shape How We Think, Feel, and Behave by Adam Alter In Drunk Tank Pink, Author Adam Alter uses his own research and that of others to show how we are all influenced by factors we aren’t aware of or don’t acknowledge as important. As such, [...]

Is This Common Pricing Mistake Costing You Sales?

Roger Dooley — Thu, 04 Apr 2013 12:26:15 +0000

If you have an ecommerce site, how often do customers visit – often after a costly paid click – and end up leaving without buying? Are abandoned shopping carts all too common? Or, if your customers visit your retail store, how often do you see them compare several items, only to buy none of them [...]