ID Tags by Identity

How to Refocus Your Company Image & Avoid Brand Personality Disorder

Brent Eastman — Wed, 16 May 2012 19:11:55 +0000

We all remember that confusing feeling from when we were kids: walking into a restaurant and realizing that the smiling person seated in the first booth was your second grade teacher. She was dressed differently, laughing, seemingly relaxed and 100 percent out of character. Brands can create a similar cognitive dissonance for customers when they... Read more »]]>

SEO Tricks for Blogging That You Need to Know

jpeterson — Tue, 01 May 2012 15:42:58 +0000

Many people know that strategic SEO tactics get your website to grab the top spot on Google, but you should also be applying SEO tricks to get your blog content ranking high in search results. I recently participated in the insightful Building the Perfect Web Marketing Storm webinar, presented by Web strategist Andy Crestondina and Spin Sucks. The only way to learn and perfect new tactics is by doing, so I put some of the master’s lessons to the test.]]>

Video of the Week: Alfonso Ribeiro Flash Mob Dance

Nikki Little — Fri, 27 Apr 2012 14:40:55 +0000

Raise your hand if you've ever watched the Fresh Prince of Bel-Air (hand raised high). Raise your hand if you've ever caught yourself doing the Carlton dance when you hear Tom Jones' "It's Not Unusual" song (hand raised high again). So imagine my, and all the other Fresh Prince fans', delight when I saw the below video of Alfonso Ribeiro (who played Carlton on the show) leading what is claimed to be the world's largest simultaneous flash mob. Alfonso and his posse of flash mobbers did the same exact dance, on the same exact day, at the same exact time, in hundreds of cities across the United States and Canada.]]>

Identity Volunteer Event at Ronald McDonald House in Detroit

Leisa — Tue, 24 Apr 2012 01:04:54 +0000

I told my daughter we were cooking for the Ronald McDonald House of Detroit, and she replied “Why don’t they just eat McDonald’s?” I told my sister we were cleaning for the Ronald McDonald House, and she replied “I hope you don’t have to clean the bathrooms!” They both missed the point . . . The Ronald McDonald House of Detroit is a home-away-from-home for families of seriously ill children who are hospitalized right next door at Children’s Hospital of Michigan. The families can stay for only $10 a night (or free if they can’t afford the $10). RMH also provides free food, laundry and personal care items to all its residents. Some residents stay for only a day or two, while others are there for several months.]]>

Congratulations! You’re in the News — Now What?

lukecapizzo — Mon, 16 Apr 2012 19:54:03 +0000

We all know that great feeling when we see our name or our company’s name in print or on TV. In that moment, we think of all of the important people reading or watching with us — and the deep impact the story could have — but do we know who’s really paying attention? While the total amount of information we take in is at an all time high, deciphering what media the average person will consume in a day has become similar to throwing darts — not knowing exactly where they’ll hit.]]>

How to Fully Take Advantage of LinkedIn

Nikki Little — Wed, 11 Apr 2012 02:55:05 +0000

Our social media team has done our fair share of LinkedIn trainings and presentations for clients, both in the B2B and B2C spaces. What we’ve learned is that for many professionals, LinkedIn is one of those networks they know it’s important to be on, yet they aren’t on it, don’t completely fill out their profile... Read more »]]>

Video of the Week: Google’s Augmented Reality Glasses

Nikki Little — Fri, 06 Apr 2012 12:48:32 +0000

Think about all the cool technology that exists today that people probably never expected to see in their lifetime. Now, think about how much more advanced technology will get as we progress further into the 21st century. Google is testing out a product that I absolutely see launching (and succeeding) in my lifetime - augmented reality glasses.]]>

Great Logos Are Like Easter Eggs

Tom Nixon — Wed, 04 Apr 2012 16:41:46 +0000

When done artfully, graphic representations of a company's brand voice can reinforce messaging, visually depict brand purpose, spur conversation and support ongoing recognition.]]>

Lessons on Marketing, Branding, PR & More From SXSW 2012

Andrea Trapani — Sun, 18 Mar 2012 17:58:34 +0000

Another South by Southwest (SXSW) Interactive has come and gone. If you've never attended, the Austin, TX festival is one of the most chaotic, fun and valuable experiences. It's a mecca for geeks and tech nerds of all backgrounds and industries to come together to learn, share and build new memories. SXSW is also chaotic because there are tens of thousands of people, hundreds of sessions and events to choose from and so many new and familiar people to see and spend time with. I like to think of it as organized chaos...as organized as it can possibly be!]]>

Best Practices for Trade Show Media (and Client) Relations

Andrea Trapani — Wed, 07 Mar 2012 21:37:17 +0000

Trade shows. Every industry has them (case in point, The National Needlearts Association "Nashville Needlework Market"). A large percentage of our clients go to them. Whether there to attend educational sessions, entertain clients or display as exhibitors, media opportunities abound...if you know where to look and plan ahead. Trade show media (and client) relations takes a relationship, not a one-night stand. I recently attended the National Mortgage Servicing Conference & Expo in Orlando. Here are some lessons learned!]]>

How to Manage Color Consistencies For Effective Branding

Brent Eastman — Tue, 06 Mar 2012 15:34:41 +0000

Last month, in the first of our three-part series about managing brand consistencies, we discussed the importance of delivering a consistent brand experience and message. Even with the help of a Brand Standards Guide, maintaining a high level of brand consistency in today’s digital age can be challenging and often overwhelming. Color recognition is one of the most powerful components of effective branding, which makes managing color across multiple platforms and communication channels a difficult part of brand management. Many of the world’s most successful brands are recognized instantly by their color, such as McDonald’s yellow, Coca-Cola's red and Yahoo's purple. ]]>

Smart Advice From Health Care Professionals Using Social Media

Nikki Little — Thu, 01 Mar 2012 22:48:06 +0000

Social Media Club Detroit hosted an event on February 29 with health care professionals who discussed how they are successfully using social media. While the health care industry as a whole has been slow to adopt the use of social media, these professionals provided examples and stats that proved they are successfully incorporating social media into their businesses.]]>

How to Create a Social Media Program with Multiple Contributors

Nikki Little — Mon, 27 Feb 2012 14:24:29 +0000

Lately, many of our early-stage social media discussions with companies have revolved around one particular topic: “We really want to create a program, but are unsure if we can sustain it. We’re already so busy, which makes it very, very hard to convince individuals inside the company to add something else to their plate. What are our options?” This is a hard topic to tackle and a common problem for companies in both the B2C and B2B space. While getting involved in the social media space can look very attractive, the barriers to entry can often be higher than expected. More importantly, there can often be push back from employees when they’re told, “You have to blog on a regular basis.” What good is all that intellectual capital and expertise if you can’t tap into it?]]>

Mind Your RFPs and Qs

Andrea Trapani — Wed, 22 Feb 2012 19:55:15 +0000

So why do organizations, big and small, take a similar approach to curing what ails them, be they technology, marketing or other business challenges? It's understood that some governmental agencies and the like are bound by such an approach, but that doesn't mean the process needs to be rigid and regimented.]]>

The Do’s and Don’ts of Using QR Codes

Brent Eastman — Tue, 21 Feb 2012 16:17:03 +0000

QR codes hit the market a couple years ago with high expectations of becoming the next genius marketing tool. The QR code, short for Quick Response code, was created by DENSO in 1994 to help track automotive parts (disclosure: Identity has worked with DENSO in the past). Fifteen years later, these two-dimensional, pixelated bar codes started taking root in mobile marketing. However, they haven’t taken off quite yet. The reason for this is two-fold: People don’t know what a QR code is (or what they are supposed to do with it), and marketers often don’t use them strategically.]]>

ID Tags by Identity

How to Refocus Your Company Image & Avoid Brand Personality Disorder

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SEO Tricks for Blogging That You Need to Know

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Video of the Week: Alfonso Ribeiro Flash Mob Dance

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Identity Volunteer Event at Ronald McDonald House in Detroit

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Congratulations! You’re in the News — Now What?

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How to Fully Take Advantage of LinkedIn

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Video of the Week: Google’s Augmented Reality Glasses

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Great Logos Are Like Easter Eggs

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Lessons on Marketing, Branding, PR & More From SXSW 2012

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Best Practices for Trade Show Media (and Client) Relations

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How to Manage Color Consistencies For Effective Branding

Smart Advice From Health Care Professionals Using Social Media

How to Create a Social Media Program with Multiple Contributors

Mind Your RFPs and Qs

The Do’s and Don’ts of Using QR Codes