ID Tags by Identity

Effective Social Media Customer Service Starts and Ends with Transparency

Brandon Harig — Tue, 21 May 2013 13:39:49 +0000

A few years ago, pitching national brands on why they should go online to assist customers was a tough sell. In the present, social media customer service has become a mainstay for nearly every major company. This is, of course, a victory for all those who have worked in social media for the past 5+... Read more » ]]>

Why Media Meetings at the ICSC RECon Convention

Mark Winter — Fri, 17 May 2013 14:39:03 +0000

Next week, we will be supporting nine clients at the International Council of Shopping Center’s (ICSC) RECon Convention in Las Vegas. RECon is a global convention for the shopping center industry that provides networking, deal making and educational opportunities for retail real estate professionals from around the world. With more than 30,000 attendees and 1,000 exhibitors... Read more » ]]>

Lights, Camera, Action: Tips for Working with Multimedia Vendors

Erin Sabo — Wed, 15 May 2013 12:00:59 +0000

As an integrated public relations firm, we often wear many hats for our clients. These hats range from publicist and brand strategist to graphic designer and social media expert—just to name a few. Occasionally, we step into the shoes of a photographer or videographer and, for smaller projects like event photos or headshots to accompany... Read more » ]]>

Guiding a Corporate Rebrand From Start to Finish: Michigan Mutual, Inc.

Stephanie Cosby — Fri, 10 May 2013 12:00:33 +0000

This past January, the Identity team took on the challenge of launching three (yes, three!) new brands in five days. With specialists in brand experience, creative, media relations and marketing, and social media, Identity leads companies through every step of the rebranding process—whether it involves refreshing a company’s brand image, launching an entirely new brand... Read more » ]]>

Four Quick Tips for Building a Law Firm LinkedIn Program

Brandon Chesnutt — Thu, 25 Apr 2013 15:40:43 +0000

Since launching Identity’s social media practice group, I’ve spent a lot of time discussing LinkedIn tips and tricks with law firms of all sizes. While each firm has its own unique personality and specific set of goals, I’ve discovered that the majority of firms share many of the same problems when it comes to navigating... Read more » ]]>

Identity Goes Green with National Earth Day

Elizabeth Bastian — Mon, 22 Apr 2013 15:44:18 +0000

April 22 is National Earth Day, and as an office administrator, that got me thinking about what options companies have to become more earth-friendly and green without spending too much green to do it. Businesses must keep costs down in order to stay profitable. Too often, tasks such as recycling are seen as something extraneous... Read more » ]]>

Feed the Fish: How Mister Rogers Taught Brands to Respond to Each Customer

Brandon Harig — Mon, 15 Apr 2013 22:04:32 +0000

Effective online engagement, although a major factor in brand activity for some years now, is still in its infancy. Like a toddler slowly ambling through the home, the digital-to-digital interaction companies are taking on still has a long way to go before it has the skillset and enablement necessary to replace call centers and brick-and-mortar... Read more » ]]>

Make Your Own Luck in 2013 with the Who Online Edition

Juli Peterson — Fri, 12 Apr 2013 15:07:22 +0000

We’re loving the new look of the Who, Identity’s quarterly newsletter. If you haven’t gotten the chance to take a look at it, lucky you! It’s now available online for your viewing pleasure at identitypr.com/who. Whether you’re looking to up your luck heading into spring or feeling fortunate in 2013 already, take a look at... Read more » ]]>

Case Study: National Brand Launch Experience

Whitney McGoram — Fri, 05 Apr 2013 18:08:33 +0000

At Identity, great work is important to us. It’s not just an expectation, it’s our business model. We live it. We breathe it. You can check out some of the great work and case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured on... Read more » ]]>

Commercials: Over and Over and Over

Brent Eastman — Fri, 29 Mar 2013 12:30:21 +0000

I don’t want to sound too much like Andy Rooney here (now try to not read this in his voice). I watch limited TV, but when I do, I’ve noticed commercials have started to follow of similar pattern: multiple brands and multiple messages all using the exact same execution to make us, the consumer, buy... Read more » ]]>

Your Copy and Paste Style of Social Media Customer Service is Failing

Brandon Harig — Mon, 25 Mar 2013 23:49:09 +0000

Social media, despite permeating popular culture for the better half of a decade, still stands as a Wild West of policies, concepts and ideas. More and more brands are establishing a presence on popular platforms while looking to tap this captive audience effectively. While marketing may be the immediate instinct due to an interest in... Read more » ]]>

Cure Writer’s Block With a Little Bit of Music Therapy

chowell — Fri, 22 Mar 2013 15:11:49 +0000

It’s no secret that the communications field is all about effective communication, especially in the written form. Whether we’re coming up with an angle for a press release, crafting creative copy, writing a blog post or exchanging emails, we spend an extensive amount of our time writing. As with any writer, we too can become... Read more » ]]>

Learning from Te’o and Notre Dame: Media Crisis Planning in the Age of Catfishing

Kristi Wysocki — Fri, 15 Mar 2013 14:25:50 +0000

Throughout the 2012 college football season, fans cheered on Manti Te’o for his courage and ability to beat the emotional odds despite losing his grandma and girlfriend within a matter of hours. We applauded as he led Notre Dame’s football team to a near-perfect season. The story had the makings of the next “Rudy” movie.... Read more » ]]>

Owning a Broadcast Interview

Luke Capizzo — Fri, 08 Mar 2013 14:02:55 +0000

Media interviews should strike a balance between giving reporters valuable information and showcasing your organization in the best-possible light. With a newspaper interview, the task at hand is often more straightforward: the reporter asks questions for the information they need and the interviewee generally has time to interject their insights, background and prepared talking points.... Read more » ]]>

Case Study: Demonstrating a National Presence

cvaught — Fri, 01 Mar 2013 16:00:03 +0000

ID Tags by Identity

Effective Social Media Customer Service Starts and Ends with Transparency

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Why Media Meetings at the ICSC RECon Convention

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Lights, Camera, Action: Tips for Working with Multimedia Vendors

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Guiding a Corporate Rebrand From Start to Finish: Michigan Mutual, Inc.

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Four Quick Tips for Building a Law Firm LinkedIn Program

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Identity Goes Green with National Earth Day

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Feed the Fish: How Mister Rogers Taught Brands to Respond to Each Customer

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Make Your Own Luck in 2013 with the Who Online Edition

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Case Study: National Brand Launch Experience

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Commercials: Over and Over and Over

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Your Copy and Paste Style of Social Media Customer Service is Failing

Cure Writer’s Block With a Little Bit of Music Therapy

Learning from Te’o and Notre Dame: Media Crisis Planning in the Age of Catfishing

Owning a Broadcast Interview

Case Study: Demonstrating a National Presence