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5 Ways to Target and Shape Your Mailings with Groups
2019-02-14 17:52 UTC by Jennie

A woman checks her cell phone to see new email notifications.

Sending targeted mailings to your subscribers is one of the most successful ways to boost open rates, click throughs, and social shares. You’re sending content created specifically for those subscribers, using their owwn language, and based off their previous actions.

The idea of figuring out how to target your subscribers effectively may seem...

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4 Useful Ways to Segment Your Subscriber List
2019-01-30 20:19 UTC by Laura DeBenedetto

Hand holding a blue card with an email icon.

It’s important to not only have a subscriber list, but to understand it and make the most of it. What content brings in users? Why do certain users engage more than others? Who is under-engaged on this list, and how do you reach them?

Cue segmentation. By segmenting your user list in various (and simultaneous) ways, you can create new lists to target...

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How to Make Popup Email Subscription Forms That Work
2019-01-10 20:45 UTC by Laura DeBenedetto

Subscribe form for email concept.

There’s a myriad amount of ways to gain new subscribers to your email lists, from subscribe-by-text to opt-ins during checkout. But one of the most powerful ways is to have an email subscription form on your website that brings itself to your users’ attention.

When done well, using a popup form can bring in fresh users who visit your website –...

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Introducing a Brand New Way to Deliver Your Content
2019-01-10 17:59 UTC by Jennie

File attachments are now available for single mailing campaigns and funnels!

Skip the extra steps of uploading files to your site then linking them in your emails, by instantly delivering opt-in incentives, course materials, ebooks, slides and more.

You can now attach up to 10 files, totaling 1 MB in size, to email campaigns (single mailing or...

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Resend Email Campaigns Faster than Ever Before
2018-12-27 16:57 UTC by Jennie

Image of a new email showing up on a laptop screen.

Of all the new features and capabilities released with the new interface, the ability to quickly resend a mailing lands in the top 3. Leading to higher open rates and greater engagement, this capability adds an entirely new layer to your email marketing strategy.

Edit and Resend drop-down menu in the FeedBlitz dashboard

You can now conveniently resend mailings in two ways:

  • Resend a campaign to a group of...

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Using Email Automation for Better Events
2018-12-17 19:53 UTC by Laura DeBenedetto

Automated email with invitation to event.

Events are a great way to grow your audience while increasing brand awareness. From the smallest webinar for a part-time blogger to an annual conference for a big business, events take time and energy to set up and execute. Each person involved in the process is a potential subscriber, sale, or client.

If your goal is to have a successful event, it’s...

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Three Ways to Re-engage Inactive Email Subscribers
2018-12-05 18:28 UTC by Laura DeBenedetto

Three new emails icon in flat style isolated on white background.

Regardless of if you’ve got a list of email subscribers in the hundreds or thousands, there are always some users who are inactive. While you can always gain new followers through better forms, email automation, and great content, how do you hold onto those customers? In email marketing, if content is king, then engagement is queen.

Why bother with...

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Making Money on Vacation with Email Marketing Automation
2018-12-04 15:00 UTC by Laura DeBenedetto

Business chair with out of office sign.

Whether it’s the holidays with the family or spending some well-deserved time on a sunny beach somewhere, just because you’re away doesn’t mean your business has to grind to a halt. One of those key parts is communication: making sure your new clients are still getting the right greetings and introductions, providing content and updates while...

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How Spam Filters Work (And How You Can Avoid Them)
2018-11-14 18:38 UTC by Laura DeBenedetto

Screen detail showing large amount of Spam mail.Having your marketing email being marked as spam hurts in more ways than one. It means your email isn’t being viewed by its recipient if they do see it, they think it’s unimportant, and it’s more likely for your domain (or your sender’s if you use an Email Service Provider) to be blacklisted by the recipient’s email service. Meaning...

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Building Better Content for Your Email Marketing
2018-11-06 18:36 UTC by Laura DeBenedetto

Content marketers creating new content on website and emails.

There’s a saying in marketing: content is king. If you’re a blogger or content creator, you’re already familiar with the maxim. However, when it comes to marketing your businesses and services online, each method of marketing has its own preferred medium for content. Email marketing is one of the most versatile platforms available for...

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