DigitalSherpa http://digitalsherpa.com Content & Social Media Marketing For Small Businesses Wed, 22 May 2013 12:39:40 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 http://users.feedblitz.com/f8e0de49b172aa2788bd78f81e01e1c0/DS_logo_final.png DigitalSherpa http://digitalsherpa.com http://digitalsherpa.com/should-my-small-business-use-groupon/ Should my small business use Groupon? http://feeds.feedblitz.com/~/41440293/0/digitalsherpa~Should-my-small-business-use-Groupon/ http://feeds.feedblitz.com/~/41440293/0/digitalsherpa~Should-my-small-business-use-Groupon/#comments Wed, 22 May 2013 12:39:40 +0000 Sarah Mincher http://digitalsherpa.com/?p=13336 <table width="100%" cellspacing="0" cellpadding="0" border="0"><tr><td width="100%" bgcolor="#FFFFFF" style="font-family:Arial, Helvetica, sans-serif" ><font color="#000000" face="Arial, Helvetica, sans-serif" >Like millions of Americans across the country, I happen to love and use coupons quite frequently. No, not the type you see printed in newspapers that moms cut out and use at the grocery store ( I seriously haven’t seen a real, off-line newspaper in years. Do they still exist?  Do people know they can find them online for free [...]

The post Should my small business use Groupon? appeared first on DigitalSherpa.

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Should my small business use Groupon?

Uh oh.

For those of you who don’t know, Groupon is...

Read the whole entry... »

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href="http://digitalsherpa.com/5-free-online-reputation-management-tools/">5 Free Online Reputation Management Tools</a></li><li><a href="http://digitalsherpa.com/how-does-a-small-business-define-itself-as-social/">How Does a Small Business Define Itself as Social?</a></li></ul>&#160;</div> http://feeds.feedblitz.com/~/41440293/0/digitalsherpa~Should-my-small-business-use-Groupon/feed/ 0 http://digitalsherpa.com/what-social-bookmarking-pinterest-can-do-for-your-small-business/ What Social Bookmarking Through Pinterest Can Do For Your Small Business http://feeds.feedblitz.com/~/41400286/0/digitalsherpa~What-Social-Bookmarking-Through-Pinterest-Can-Do-For-Your-Small-Business/ http://feeds.feedblitz.com/~/41400286/0/digitalsherpa~What-Social-Bookmarking-Through-Pinterest-Can-Do-For-Your-Small-Business/#comments Tue, 21 May 2013 11:22:57 +0000 Justin Fishaw http://digitalsherpa.com/?p=13401 <table width="100%" cellspacing="0" cellpadding="0" border="0"><tr><td width="100%" bgcolor="#FFFFFF" style="font-family:Arial, Helvetica, sans-serif" ><font color="#000000" face="Arial, Helvetica, sans-serif" >You may have heard of social bookmarking, but don’t necessarily have a clear understanding of what the concept is. In a nutshell, social bookmarking serves as a way to organize content from all over the Internet into one location based on your interests. Perhaps one of the most popular social bookmarking sites to come about [...]

The post What Social Bookmarking Through Pinterest Can Do For Your Small Business appeared first on DigitalSherpa.

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Read the whole entry... »

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Your small business may not have the luxury of hiring your own social media expert, but that doesn’t mean you can’t improve your own blog writing skills in the meantime! This great inforgraphic by our friends at Content Verve illustrates ten super helpful [...]

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 SEO Copywriting // 10 tips for writing content that ranks in 2013.

Your small business may not have the luxury of hiring your own social media expert, but that doesn’t mean you can’t improve your own blog writing skills in the meantime! This great inforgraphic by our friends at Content Verve illustrates ten super helpful tips for writing blog content to boost your websites SEO value (in-case that sounded like a foreign language to you, don’t worry. SEO is a simply...

Read the whole entry... »

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After an explosive episode of Gordon Ramsay’s Kitchen Nightmares, featuring Amy’s Baking Company in Scottsdale, AZ, both former customers and viewers of the show went on Facebook and Yelp to complain [...]

The post Links of the Week: Facebook Mobs, Busting Myths,Tattoos & More appeared...

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When customers fight back via social media…it can get ugly—fast. After an explosive episode of Gordon Ramsay’s Kitchen Nightmares, featuring Amy’s Baking Company in Scottsdale, AZ, both former customers and viewers of the show went on Facebook and Yelp to complain about the restaurant.

For owners Amy and Samy Bouzaglo, clearly the motto...

Read the whole entry... »

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href="http://digitalsherpa.com/3-quick-steps-that-make-your-facebook-page-more-mobile-friendly/">3 Quick Steps That Make Your Facebook Page More Mobile Friendly</a></li><li><a href="http://digitalsherpa.com/growth-of-the-smb-market-in-social/">Growth of the SMB Market in Social</a></li></ul>&#160;</div> http://feeds.feedblitz.com/~/41271831/0/digitalsherpa~Links-of-the-Week-Facebook-Mobs-Busting-MythsTattoos-amp-More/feed/ 0 http://digitalsherpa.com/the-importance-of-instagram-new-tagging-feature/ The Importance of Instagram’s New Tagging Feature http://feeds.feedblitz.com/~/41260456/0/digitalsherpa~The-Importance-of-Instagrams-New-Tagging-Feature/ http://feeds.feedblitz.com/~/41260456/0/digitalsherpa~The-Importance-of-Instagrams-New-Tagging-Feature/#comments Fri, 17 May 2013 12:34:13 +0000 Justin Fishaw http://digitalsherpa.com/?p=13355 <table width="100%" cellspacing="0" cellpadding="0" border="0"><tr><td width="100%" bgcolor="#FFFFFF" style="font-family:Arial, Helvetica, sans-serif" ><font color="#000000" face="Arial, Helvetica, sans-serif" >We all know that social media sites are constantly making updates, which can often be hard to keep up with. One recent update that you will want to be sure to take note of is Instagram’s new tagging feature as it can allow you to better engage with your fans and boost your small business [...]

The post The Importance of Instagram’s New Tagging Feature appeared first on DigitalSherpa.

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With the “old” version of Instagram, your fans could tag you in the comment section. If you were tagged, you received a notification, and then you had the option to...

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Customer Service and Social Media Marketing Align</a></li><li><a href="http://digitalsherpa.com/small-business-internet-marketing-spring-cleaning-checklist/">Small Business Internet Marketing Spring Cleaning Checklist</a></li></ul>&#160;</div> http://feeds.feedblitz.com/~/41260456/0/digitalsherpa~The-Importance-of-Instagrams-New-Tagging-Feature/feed/ 0 http://digitalsherpa.com/staying-positive-with-your-content-marketing-efforts/ Staying Positive With Your Content Marketing Efforts http://feeds.feedblitz.com/~/41223302/0/digitalsherpa~Staying-Positive-With-Your-Content-Marketing-Efforts/ http://feeds.feedblitz.com/~/41223302/0/digitalsherpa~Staying-Positive-With-Your-Content-Marketing-Efforts/#comments Thu, 16 May 2013 15:54:23 +0000 Justin Fishaw http://digitalsherpa.com/?p=13218 <table width="100%" cellspacing="0" cellpadding="0" border="0"><tr><td width="100%" bgcolor="#FFFFFF" style="font-family:Arial, Helvetica, sans-serif" ><font color="#000000" face="Arial, Helvetica, sans-serif" >Have you ever written a blog post or a status update and received a negative response? Chances are the answer is yes. Sometimes it can feel incredibly discouraging to hear that someone does not like your new product or your viewpoint on a particular subject. What can be worse than discouragement is damage to your [...]

The post Staying Positive With Your Content Marketing Efforts appeared first on DigitalSherpa.

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Chances are the answer is yes. Sometimes it can feel incredibly discouraging to hear that someone does not like your new product or your viewpoint on a particular subject. What can be worse than discouragement is damage to your brand’s image. Taking advantage of online reputation management tools can make you aware of negative mentions of your brand and allow you to respond promptly to rectify the...

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href="http://digitalsherpa.com/content-marketing-using-storytelling-to-engage-your-target-audience/">Content Marketing: Using Storytelling to Engage Your Target Audience</a></li><li><a href="http://digitalsherpa.com/why-partnering-with-a-content-marketing-agency-can-lead-to-a-better-business-blog/">Why Partnering With a Content Marketing Agency Can Lead to a Better Business Blog</a></li></ul>&#160;</div> http://feeds.feedblitz.com/~/41223302/0/digitalsherpa~Staying-Positive-With-Your-Content-Marketing-Efforts/feed/ 0 http://digitalsherpa.com/what-the-oreo-campaign-did-right-to-earn-top-honor-by-facebook/ What the Oreo Campaign Did Right to Earn Top Honor by Facebook http://feeds.feedblitz.com/~/41179701/0/digitalsherpa~What-the-Oreo-Campaign-Did-Right-to-Earn-Top-Honor-by-Facebook/ http://feeds.feedblitz.com/~/41179701/0/digitalsherpa~What-the-Oreo-Campaign-Did-Right-to-Earn-Top-Honor-by-Facebook/#comments Wed, 15 May 2013 12:23:02 +0000 Justin Fishaw http://digitalsherpa.com/?p=13267 <table width="100%" cellspacing="0" cellpadding="0" border="0"><tr><td width="100%" bgcolor="#FFFFFF" style="font-family:Arial, Helvetica, sans-serif" ><font color="#000000" face="Arial, Helvetica, sans-serif" >Oreo is taking home more awards these days than just America’s best tasting cookie. Facebook recently held its second annual Studio Awards ceremony, and Mondelez’s Oreo brand along with marketing agencies 360i and Draftfcb earned the prestigious Blue Award. This top honor was earned for the company’s successful hundred day “Oreo Daily Twist” campaign, which [...]

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http://feeds.feedblitz.com/~/41137895/0/digitalsherpa~How-Does-a-Small-Business-Define-Itself-as-Social/ http://feeds.feedblitz.com/~/41137895/0/digitalsherpa~How-Does-a-Small-Business-Define-Itself-as-Social/#comments Tue, 14 May 2013 11:32:04 +0000 Justin Fishaw http://digitalsherpa.com/?p=13190 <table width="100%" cellspacing="0" cellpadding="0" border="0"><tr><td width="100%" bgcolor="#FFFFFF" style="font-family:Arial, Helvetica, sans-serif" ><font color="#000000" face="Arial, Helvetica, sans-serif" >You keep hearing about how your business needs to jump on the social media marketing train, but what exactly does that mean? Can you really call yourself a social business if all you have is an outdated Facebook page? According to Forbes, 73 percent of Fortune 500 companies admitted to using Twitter for business purposes. The [...]

The post How Does a Small Business Define Itself as Social? appeared first on DigitalSherpa.

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Is your small business social?

According to Forbes, 73 percent of Fortune 500 companies admitted to using Twitter for business purposes. The Business Journal reported that 80 percent of American companies claim to use Facebook to network with consumers. While these statistics are astonishing, it makes one...

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With more and more people choosing to follow their favorite brands on social media sites, you can imagine that they are quick to share a bad experience with their online networks if one is to occur. While [...]

The post 5 Free Online Reputation Management Tools appeared first on DigitalSherpa.

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While it would be completely impossible to know what is being said about your brand online 24/7, there are several online reputation management tools that you can take advantage of to help keep your...

Read the whole entry... »

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src="http://assets.feedblitz.com/i/twitter20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to Yahoo Bookmarks" href="http://feeds.feedblitz.com/_/6/41103637/digitalsherpa"><img height="20" src="http://assets.feedblitz.com/i/yahoo20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by email" href="http://feeds.feedblitz.com/_/19/41103637/digitalsherpa"><img height="20" src="http://assets.feedblitz.com/i/email20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Subscribe by RSS" href="http://feeds.feedblitz.com/_/20/41103637/digitalsherpa"><img height="20" src="http://assets.feedblitz.com/i/rss20.png" style="border:0;margin:0;padding:0;"></a><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://digitalsherpa.com/how-customer-service-and-social-media-marketing-align/">How Customer Service and Social Media Marketing Align</a></li><li><a href="http://digitalsherpa.com/the-importance-of-instagram-new-tagging-feature/">The Importance of Instagram&#8217;s New Tagging Feature</a></li><li><a href="http://digitalsherpa.com/how-does-a-small-business-define-itself-as-social/">How Does a Small Business Define Itself as Social?</a></li></ul>&#160;</div> http://feeds.feedblitz.com/~/41103637/0/digitalsherpa~Free-Online-Reputation-Management-Tools/feed/ 0 http://digitalsherpa.com/from-a-small-business-owner-to-social-media-expert/ From a Small Business Owner to Social Media Expert http://feeds.feedblitz.com/~/41070342/0/digitalsherpa~From-a-Small-Business-Owner-to-Social-Media-Expert/ http://feeds.feedblitz.com/~/41070342/0/digitalsherpa~From-a-Small-Business-Owner-to-Social-Media-Expert/#comments Sun, 12 May 2013 13:07:49 +0000 Justin Fishaw http://digitalsherpa.com/?p=13277 <table width="100%" cellspacing="0" cellpadding="0" border="0"><tr><td width="100%" bgcolor="#FFFFFF" style="font-family:Arial, Helvetica, sans-serif" ><font color="#000000" face="Arial, Helvetica, sans-serif" >If your business is currently gearing investing in a social media marketing strategy, it will be poised for much success and growth in the future. According to a recent Business Day forum, small and medium sized Internet savvy businesses are projected to grow as much as 2800 percent over the next three years. Not wanting [...]

The post From a Small Business Owner to Social Media Expert appeared first on DigitalSherpa.

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Not wanting to miss out on this growth, the small business owner is now also becoming a social media expert to capitalize on this opportunity. While there are a number of conferences and...

Read the whole entry... »

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