Commerce Innovations Blog RSS

Cathy Hotka and Rob Garf Get the Show on the Road with Retail CIOs

admin — Fri, 17 May 2013 18:27:12 +0000

- by Rob Garf, Vice President of Product and Solutions Marketing at Demandware & Cathy Hotka of Cathy Hotka & Associates. Cathy Hotka and Rob Garf here…checking in from parts unknown. Recently, Hotka & Associates and Demandware teamed up for a series of thought-provoking sessions with retail CIOs across the US to discuss the changing face of retail. As we recall all the great conversations, there was one prevailing theme among the more than 50 retail technology executives who participated in our networking events — the need for a single commerce platform to cost-effectively manage consumer interactions across all [...]

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The 5 New Paradigms of Retail Analytics

admin — Fri, 10 May 2013 14:31:54 +0000

– by Vinod Kumar, eCommerce Strategist, Demandware. At the recent Demandware XChange Conference I had the pleasure of sitting in a fascinating session that covered the evolving usage of analytics within a retail organization. The speakers (Greg Girard of IDC Retail Insights, John Esquire of eCommera, and Cortney Easterwood of Demandware) all come from different perspectives but shared their view on how the role of analytics is rapidly transforming. I wanted to share a few points that were made by this group that may change the way you look at your numbers every day as online retailers: Due to [...]

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Webinar: Optimizing e-Commerce Site Navigation: Analyzing and Designing an Effective Campaign

admin — Mon, 06 May 2013 13:55:12 +0000

Onsite navigation is considered one of the most important elements on any e-Commerce site, but with such a wide variety of different style, layout, and functionality options available, optimizing your site navigation can seem like a daunting – if nearly impossible – task. Join HiConversion and Demandware for a free, live interactive webinar on Wednesday, May 8th 2013 at 1:00 PM EDT as we reveal our favorite tips and strategies for optimizing your onsite navigation, including: The implications of various navigation options on revenue growth. How to select the right tools and metrics to get you started. Which key navigation options to optimize first. Don’t miss [...]

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OpEx: For Retailers Looking to Move Faster, Grow Faster

admin — Thu, 02 May 2013 14:30:12 +0000

– by Daniel Shim, Business Analyst, Product & Solutions Marketing, Demandware We are heralding a new age of remarkable advancements in consumer technology, enabling individuals to leverage new social, mobile, and digital applications to significantly improve the quality of his life and interactions. What is less obvious is the advent of equally compelling advancements in enterprise technology, which are starting to permeate and evolve a wide array of functional areas such as CRM, HR, ERP, and many others. Moreover, modern enterprises are increasingly migrating their legacy applications to cloud-based platforms, paying for utilization and infrastructure as an ongoing operating [...]

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How Kate Spade Mastered the New Retail Reality

admin — Mon, 29 Apr 2013 13:28:39 +0000

– by Larry Joseloff, eCommerce Strategist, Demandware The second day of the 2013 XChange Conference kicked off with an inspiring presentation from Johanna Murphy, Vice President, eCommerce for kate spade new york. Johanna spent time not only reflecting on Kate Spade’s 20th anniversary, but also sharing her inspiration with the launch of their new brand “Kate Spade Saturday”. In 1993 when the Kate Spade brand was born, eCommerce did not yet exist and it would still be a few years until Amazon.com would launch and bring the World Wide Web as a shopping platform to the mainstream. However, as [...]

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Today’s Mobile Commerce: Many Devices, Solutions & Opportunities

admin — Tue, 23 Apr 2013 14:17:19 +0000

- by Amanda Massello, Associate eCommerce Strategist, Demandware Think tablet first. This certainly seemed to be the surprise of the last year according to the panel of mobile experts at Demandware’s XChange Customer Conference in Las Vegas. Many eCommerce brands are now capturing more sales from tablet than mobile, with larger average order values. The average traffic sent by device to ecommerce sites [1]: Tablet – 6.52% Mobile – 5.35% The swipe interface of tablet has really proven to be a disruptor in terms of experience, which most agree to be the reason behind tablets’ ever increasing share. But [...]

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Commerce Innovations Blog RSS

Cathy Hotka and Rob Garf Get the Show on the Road with Retail CIOs

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The 5 New Paradigms of Retail Analytics

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Webinar: Optimizing e-Commerce Site Navigation: Analyzing and Designing an Effective Campaign

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OpEx: For Retailers Looking to Move Faster, Grow Faster

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How Kate Spade Mastered the New Retail Reality

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Today’s Mobile Commerce: Many Devices, Solutions & Opportunities

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