Customer World

It is everything to do with how enterprises, marketing, media, communication & technology professionals have to reengineer themselves to the new emerging customer controlled economy.

 

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Weekly Top Posts: 2016-10-30
2016-10-30 04:00 UTC

  1. Deep Learning, Personalization & Privacy
  2. Marketing in "micromoments" in a post digital world
  3. Building a data coalition around personal data
  4. Information monopolies and customer empowerment in the digital economy
  5. Software vendors as data vendors - How will convergence, interplay & privacy make a difference?
...

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Weekly Top Posts: 2016-10-23
2016-10-23 04:00 UTC

  1. Software vendors as data vendors - How will convergence, interplay & privacy make a difference?
  2. Deep Learning, Personalization & Privacy
  3. Marketing in "micromoments" in a post digital world
  4. Building a data coalition around personal data
  5. Information monopolies and customer empowerment in the digital economy
...

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Weekly Top Posts: 2016-10-16
2016-10-16 04:00 UTC

  1. Information monopolies and customer empowerment in the digital economy
  2. Marketing in "micromoments" in a post digital world
  3. Software vendors as data vendors - How will convergence, interplay & privacy make a difference?
  4. Building a data coalition around personal data
  5. Deep Learning, Personalization & Privacy
...

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Weekly Top Posts: 2016-10-09
2016-10-09 04:00 UTC

  1. Software vendors as data vendors - How will convergence, interplay & privacy make a difference?
  2. Marketing in "micromoments" in a post digital world
  3. Information monopolies and customer empowerment in the digital economy
  4. Deep Learning, Personalization & Privacy
  5. Cost-to-Serve(CTS) Vs Cost-to-do-business(CTB) - Looking at it from...

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Weekly Top Posts: 2016-10-02
2016-10-02 04:00 UTC

  1. Building a data coalition around personal data
  2. Marketing in "micromoments" in a post digital world
  3. Information monopolies and customer empowerment in the digital economy
  4. Deep Learning, Personalization & Privacy
  5. Software vendors as data vendors - How will convergence, interplay & privacy make a difference?
...

Continue reading »

Weekly Top Posts: 2016-09-25
2016-09-25 04:00 UTC

  1. Software vendors as data vendors - How will convergence, interplay & privacy make a difference?
  2. Deep Learning, Personalization & Privacy
  3. Information monopolies and customer empowerment in the digital economy
  4. Marketing in "micromoments" in a post digital world
  5. Building a data coalition around personal data
...

Continue reading »

Weekly Top Posts: 2016-09-18
2016-09-18 04:00 UTC

  1. Marketing in "micromoments" in a post digital world
  2. Deep Learning, Personalization & Privacy
  3. Information monopolies and customer empowerment in the digital economy
  4. Software vendors as data vendors - How will convergence, interplay & privacy make a difference?
  5. Building a data coalition around personal data
...

Continue reading »

Weekly Top Posts: 2016-09-11
2016-09-11 04:00 UTC

  1. Software vendors as data vendors - How will convergence, interplay & privacy make a difference?
  2. Marketing in "micromoments" in a post digital world
  3. Building a data coalition around personal data
  4. Information monopolies and customer empowerment in the digital economy
  5. Deep Learning, Personalization & Privacy
...

Continue reading »

Weekly Top Posts: 2016-09-04
2016-09-04 04:00 UTC

  1. Unilever buys Dollar Shave Club - Is this the emerging era of direct mass marketing?
  2. Marketing in "micromoments" in a post digital world
  3. Software vendors as data vendors - How will convergence, interplay & privacy make a difference?
  4. Information monopolies and customer empowerment in the digital economy
  5. Deep Learning, Personalization...

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Weekly Top Posts: 2016-08-28
2016-08-28 04:00 UTC

  1. Deep Learning, Personalization & Privacy
  2. Unilever buys Dollar Shave Club - Is this the emerging era of direct mass marketing?
  3. Information monopolies and customer empowerment in the digital economy
  4. Marketing in "micromoments" in a post digital world
  5. Software vendors as data vendors - How will convergence, interplay & privacy make...

Continue reading »

Weekly Top Posts: 2016-08-21
2016-08-21 04:00 UTC

  1. Information monopolies and customer empowerment in the digital economy
  2. Deep Learning, Personalization & Privacy
  3. Building a data coalition around personal data
  4. Marketing in "micromoments" in a post digital world
  5. Software vendors as data vendors - How will convergence, interplay & privacy make a difference?
...

Continue reading »

Weekly Top Posts: 2016-08-14
2016-08-14 04:00 UTC

  1. Unilever buys Dollar Shave Club - Is this the emerging era of direct mass marketing?
  2. Information monopolies and customer empowerment in the digital economy
  3. Marketing in "micromoments" in a post digital world
  4. Building a data coalition around personal data
  5. Deep Learning, Personalization & Privacy

Weekly Top Posts: 2016-08-07
2016-08-07 04:00 UTC

  1. Information monopolies and customer empowerment in the digital economy
  2. Unilever buys Dollar Shave Club - Is this the emerging era of direct mass marketing?
  3. Marketing in "micromoments" in a post digital world
  4. Software vendors as data vendors - How will convergence, interplay & privacy make a difference?
  5. Building a data coalition...

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Information monopolies and customer empowerment in the digital economy
2016-08-01 02:32 UTC by S.Swaminathan

Recently, I got a news alert on a topic that I was interested. When I clicked on it, I got this message below:

Restrict

I was extremely perturbed as I was not expecting a pop-up message like this, as I really wanted to control the choice of ads from my side, to decide whether I wanted to see any ad or not. I really didn't care, I found an alternative source...

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Weekly Top Posts: 2016-07-31
2016-07-31 04:00 UTC

  1. Unilever buys Dollar Shave Club - Is this the emerging era of direct mass marketing?
  2. Building a data coalition around personal data
  3. Marketing in "micromoments" in a post digital world
  4. Deep Learning, Personalization & Privacy
  5. Software vendors as data vendors - How will convergence, interplay & privacy make a difference?

Unilever buys Dollar Shave Club - Is this the emerging era of direct mass marketing?
2016-07-24 20:43 UTC by S.Swaminathan

Last week, Unilever announced it had acquired Dollar Shave Club.  Tech Crunch carried an interesting article on the $1 billion acquisition and the challenges reputed & established FMCG brands face with the onslaught of innovative and emerging brands. 

FMCG companies have been living in an era of mass marketing for over 100 years...

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Weekly Top Posts: 2016-07-24
2016-07-24 04:00 UTC

  1. Deep Learning, Personalization & Privacy
  2. Software vendors as data vendors - How will convergence, interplay & privacy make a difference?
  3. Marketing in "micromoments" in a post digital world
  4. Cost-to-Serve(CTS) Vs Cost-to-do-business(CTB) - Looking at it from customer's eyes!
  5. Building a data coalition around personal data

Deep Learning, Personalization & Privacy
2016-07-17 05:19 UTC by S.Swaminathan

These three - Deep Learning, Personalization and Privacy are indeed oxymorons.  The fact that when they come together for contextualization, relevance and differentiated customer experience - privacy takes a back seat!  When Privacy takes centre stage, then Deep Learning & personalization take a backseat! The real question, is from...

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Weekly Top Posts: 2016-07-17
2016-07-17 04:00 UTC

  1. Building a data coalition around personal data
  2. Integrativeness
  3. Marketing in "micromoments" in a post digital world
  4. Cost-to-Serve(CTS) Vs Cost-to-do-business(CTB) - Looking at it from customer's eyes!
  5. Software vendors as data vendors - How will convergence, interplay & privacy make a difference?

Weekly Top Posts: 2016-07-10
2016-07-10 04:00 UTC

  1. Building a data coalition around personal data
  2. Marketing in "micromoments" in a post digital world
  3. Software vendors as data vendors - How will convergence, interplay & privacy make a difference?
  4. Integrativeness
  5. Cost-to-Serve(CTS) Vs Cost-to-do-business(CTB) - Looking at it from customer's eyes!

Weekly Top Posts: 2016-07-03
2016-07-03 04:00 UTC

  1. Building a data coalition around personal data
  2. Marketing in "micromoments" in a post digital world
  3. Software vendors as data vendors - How will convergence, interplay & privacy make a difference?
  4. Cost-to-Serve(CTS) Vs Cost-to-do-business(CTB) - Looking at it from customer's eyes!
  5. Integrativeness

Building a data coalition around personal data
2016-06-26 17:53 UTC by S.Swaminathan

Last week Facebook's Chief Privacy Officer - Stephen Deadman, wrote about the need to refocus the debate around personal data. It was a thought provoking article where Stephen talks about the need for a kind of a new coalition between tech companies on the use of personal data.

I had also written the week earlier on my blog on the trends that I saw...

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Weekly Top Posts: 2016-06-26
2016-06-26 04:00 UTC

  1. Software vendors as data vendors - How will convergence, interplay & privacy make a difference?
  2. Marketing in "micromoments" in a post digital world
  3. Cost-to-Serve(CTS) Vs Cost-to-do-business(CTB) - Looking at it from customer's eyes!
  4. Integrativeness
  5. Defining the currency and value of customer experience
...

Continue reading »

Software vendors as data vendors - How will convergence, interplay & privacy make a difference?
2016-06-19 18:30 UTC by S.Swaminathan

Last week, we saw Microsoft announcing the acquisition of Linked-In for US $ 26.2 billion. With the acquisition of Linked-In, Microsoft now has access to over 400 million accurate profiles of professionals from Linked-In across the world. Over the last year or two, I have been seeing this trend where large software vendors like Salesforce.com...

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Weekly Top Posts: 2016-06-19
2016-06-19 04:00 UTC

  1. Marketing in "micromoments" in a post digital world
  2. Defining the currency and value of customer experience
  3. Integrativeness
  4. Cost-to-Serve(CTS) Vs Cost-to-do-business(CTB) - Looking at it from customer's eyes!
  5. Will IoT strengthen customer relationships or undermine it?

Marketing in "micromoments" in a post digital world
2016-06-12 12:26 UTC by S.Swaminathan

I was reading an interesting update on Forrester Marketing 2016, where companies & marketers were asked to take cognizance of micromoments. I don't disagree fundamentally with this theory but I was thinking how do marketers prepare & adapt to this new paradigm.

One of the top questions that came to my head was - How do marketers really...

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Weekly Top Posts: 2016-06-12
2016-06-12 04:00 UTC

  1. Thinking Customer Experience - Stop thinking platform,resources and bandwidth first
  2. How companies need to respond to rewired customers' brain.
  3. Defining the currency and value of customer experience
  4. The power of curious mind and the art of attracting customers!
  5. Is there a need for customer coach in companies?
...

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Weekly Top Posts: 2016-06-05
2016-06-05 04:00 UTC

  1. Defining the currency and value of customer experience
  2. How IoT is the third age of marketing technology & giving a voice to products!
  3. Cost-to-Serve(CTS) Vs Cost-to-do-business(CTB) - Looking at it from customer's eyes!
  4. How companies need to respond to rewired customers' brain.
  5. Will IoT strengthen customer relationships or undermine...

Continue reading »

Weekly Top Posts: 2016-05-29
2016-05-29 04:00 UTC

  1. Cost-to-Serve(CTS) Vs Cost-to-do-business(CTB) - Looking at it from customer's eyes!
  2. How companies need to respond to rewired customers' brain.
  3. Thinking Customer Experience - Stop thinking platform,resources and bandwidth first
  4. Defining the currency and value of customer experience
  5. How IoT is the third age of marketing technology &...

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Cost-to-Serve(CTS) Vs Cost-to-do-business(CTB) - Looking at it from customer's eyes!
2016-05-22 05:49 UTC by S.Swaminathan

I often hear a lot of businesses and managers talking about a metric Cost-to-Serve(CTS) - reducing cost-to-serve a customer. They continuously talk about moving customers to lower cost channels and hence reducing the cost-to-serve & improving profitability. I find this ridiculous as an independent metric measured by businesses.

Index

 

Let...

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Weekly Top Posts: 2016-05-22
2016-05-22 04:00 UTC

  1. Integrativeness
  2. How IoT is the third age of marketing technology & giving a voice to products!
  3. Will IoT strengthen customer relationships or undermine it?
  4. How companies need to respond to rewired customers' brain.
  5. Defining the currency and value of customer experience


 

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