Convince and Convert Blog: Social Media Strategy and Social Media Consulting http://www.convinceandconvert.com Social Media Strategy Social Media Consulting Content Marketing Strategy Content Marketing Consulting Fri, 24 May 2013 11:00:00 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 https://s3.amazonaws.com/users.feedblitz.com/d622ad63fc0f18017afe8c205d264db9/c%20logo%20small.jpg Convince and Convert Blog: Social Media Strategy and Social Media Consulting http://www.convinceandconvert.com http://www.convinceandconvert.com/social-pros-podcast/why-4-5-million-tv-lovers-voluntarily-became-zombies/?utm_source=rss&utm_medium=rss&utm_campaign=why-4-5-million-tv-lovers-voluntarily-became-zombies Why 4.5 Million TV Lovers Voluntarily Became Zombies http://feeds.feedblitz.com/~/41515066/0/convinceandconvert~Why-Million-TV-Lovers-Voluntarily-Became-Zombies/ http://www.convinceandconvert.com/social-pros-podcast/why-4-5-million-tv-lovers-voluntarily-became-zombies/#comments Fri, 24 May 2013 11:00:00 +0000 Jay Baer http://www.convinceandconvert.com/?p=11917 Kenny Miller, CEO of KMco, joins the Social Pros Podcast this week to discuss his smash hit app Dead Yourself, the success of content engagement with a platform that customizes photographs, and how to empower consumers with creativity while giving them a safety net so they can’t fail. Read on for some of the highlights [...]

Why 4.5 Million TV Lovers Voluntarily Became Zombies is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy

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SocialPros header LATEST Why 4.5 Million TV Lovers Voluntarily Became Zombies social pros icon Why 4.5 Million TV Lovers Voluntarily Became Zombies

bio fall headshot Why 4.5 Million TV Lovers Voluntarily Became Zombies

Kenny Miller, KMco @kenbot

Kenny Miller, CEO of KMco, joins the Social Pros Podcast this week to discuss his smash hit app Dead Yourself, the success of content engagement with a platform that customizes photographs, and how to empower consumers with creativity while giving them a safety net so they can’t fail.

Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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]]> <div style="clear:both;padding-top:0.2em;"><a title="Add to FaceBook" href="http://feeds.feedblitz.com/_/2/41515066/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/fbshare20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Like on Facebook" href="http://feeds.feedblitz.com/_/28/41515066/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/fblike20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Share on Google+" href="http://feeds.feedblitz.com/_/30/41515066/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/googleplus20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to LinkedIn" href="http://feeds.feedblitz.com/_/16/41515066/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/linkedin20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Pin it!" href="http://feeds.feedblitz.com/_/29/41515066/ConvinceandConvert,http%3a%2f%2fwww.convinceandconvert.com%2fwp-content%2fuploads%2f2013%2f02%2fSocialPros-header-LATEST.jpg"><img height="20" src="http://assets.feedblitz.com/i/pinterest20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Stumble This" href="http://feeds.feedblitz.com/_/12/41515066/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/stumble20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Tweet This" href="http://feeds.feedblitz.com/_/24/41515066/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/twitter20.png" style="border:0;margin:0;padding:0;"></a>&#160;</div> http://www.convinceandconvert.com/social-pros-podcast/why-4-5-million-tv-lovers-voluntarily-became-zombies/feed/ 0 http://www.convinceandconvert.com/social-image-of-the-week/taco-bell-puts-a-ring-on-it/?utm_source=rss&utm_medium=rss&utm_campaign=taco-bell-puts-a-ring-on-it Taco Bell Puts a Ring On It http://feeds.feedblitz.com/~/41469902/0/convinceandconvert~Taco-Bell-Puts-a-Ring-On-It/ http://www.convinceandconvert.com/social-image-of-the-week/taco-bell-puts-a-ring-on-it/#comments Thu, 23 May 2013 11:00:27 +0000 Jessica Gioglio http://www.convinceandconvert.com/?p=12114 First, it was a custom speedo for a high school student that prompted people to think outside the buns. Now, Taco Bell’s custom ring bling gifted to a few “special ladies” is generating headlines for the company’s unique influencer strategy approach. Three weeks ago, the above snap shot of a custom gold ring bearing the [...]

Taco Bell Puts a Ring On It is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy

]]> <div style="clear:both;padding-top:0.2em;"><a title="Add to FaceBook" href="http://feeds.feedblitz.com/_/2/41469902/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/fbshare20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Like on Facebook" href="http://feeds.feedblitz.com/_/28/41469902/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/fblike20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Share on Google+" href="http://feeds.feedblitz.com/_/30/41469902/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/googleplus20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to LinkedIn" href="http://feeds.feedblitz.com/_/16/41469902/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/linkedin20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Pin it!" href="http://feeds.feedblitz.com/_/29/41469902/ConvinceandConvert,http%3a%2f%2fwww.convinceandconvert.com%2fwp-content%2fuploads%2f2013%2f01%2fbadge-image-of-the-week.jpg"><img height="20" src="http://assets.feedblitz.com/i/pinterest20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Stumble This" href="http://feeds.feedblitz.com/_/12/41469902/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/stumble20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Tweet This" href="http://feeds.feedblitz.com/_/24/41469902/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/twitter20.png" style="border:0;margin:0;padding:0;"></a>&#160;</div> badge image of the week Taco Bell Puts a Ring On ItFirst, it was a custom speedo for a high school student that prompted people to think outside the buns. Now, Taco Bell’s custom ring bling gifted to a few “special ladies” is generating headlines for the company’s unique influencer strategy approach.

Taco Bell Ring Taco Bell Puts a Ring On It

Three weeks ago, the above snap shot of a custom gold ring bearing the Taco Bell name in cursive was posted on the company’s Instagram account. Fast-forward to the present, and Taco Bell is using its ring and personalized handwritten notes...

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How the “Disrupted Generation” Responds to Marketing is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy

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How the Disrupted Generation Responds to Marketing

badge guest post FLATTER How the Disrupted Generation Responds to MarketingIn the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment.  We realized that the coming of age of the newest generation, the iGen (or generation Z) is right now and that there would be another disruption similar, but different, from the one of the past decade. It was time to hustle and really scrutinize this generation, which turned 18 in 2012.

So we examined deeper…

iGen is a generation born with consumer-driven...

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6 Ways to Make More Out of Your Facebook Ad Campaign is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy

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6 Ways to Make More Out of Your Facebook Ad Campaign

badge guest post FLATTER 6 Ways to Make More Out of Your Facebook Ad CampaignWhatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now.

1. Don’t Let Facebook Do Your Bidding

If you’re advertising a...

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]]> <div style="clear:both;padding-top:0.2em;"><a title="Add to FaceBook" href="http://feeds.feedblitz.com/_/2/41400925/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/fbshare20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Like on Facebook" href="http://feeds.feedblitz.com/_/28/41400925/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/fblike20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Share on Google+" href="http://feeds.feedblitz.com/_/30/41400925/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/googleplus20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to LinkedIn" href="http://feeds.feedblitz.com/_/16/41400925/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/linkedin20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Pin it!" href="http://feeds.feedblitz.com/_/29/41400925/ConvinceandConvert,http%3a%2f%2fwww.convinceandconvert.com%2fwp-content%2fuploads%2f2012%2f05%2fFacebookIPO-610x426.jpeg"><img height="20" src="http://assets.feedblitz.com/i/pinterest20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Stumble This" href="http://feeds.feedblitz.com/_/12/41400925/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/stumble20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Tweet This" href="http://feeds.feedblitz.com/_/24/41400925/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/twitter20.png" style="border:0;margin:0;padding:0;"></a>&#160;</div> http://www.convinceandconvert.com/facebook/6-ways-to-make-more-out-of-your-facebook-ad-campaign/feed/ 2 http://www.convinceandconvert.com/youtility-2/smart-marketing-is-about-help-not-hype/?utm_source=rss&utm_medium=rss&utm_campaign=smart-marketing-is-about-help-not-hype Smart Marketing is about Help not Hype http://feeds.feedblitz.com/~/41302598/0/convinceandconvert~Smart-Marketing-is-about-Help-not-Hype/ http://www.convinceandconvert.com/youtility-2/smart-marketing-is-about-help-not-hype/#comments Sat, 18 May 2013 14:00:00 +0000 Jay Baer http://www.convinceandconvert.com/?p=12027 Can I please get your help making my new book a smash hit when it releases next month? Please watch this… Through speaking engagements and such, I’ve sold a lot of copies of Youtility, and we’re headed toward the best-seller lists. But I could use a hand from you to make sure it does even [...]

Smart Marketing is about Help not Hype is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy

]]> <div style="clear:both;padding-top:0.2em;"><a title="Add to FaceBook" href="http://feeds.feedblitz.com/_/2/41302598/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/fbshare20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Like on Facebook" href="http://feeds.feedblitz.com/_/28/41302598/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/fblike20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Share on Google+" href="http://feeds.feedblitz.com/_/30/41302598/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/googleplus20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to LinkedIn" href="http://feeds.feedblitz.com/_/16/41302598/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/linkedin20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Pin it!" href="http://feeds.feedblitz.com/_/29/41302598/ConvinceandConvert,http%3a%2f%2fwww.convinceandconvert.com%2fwp-content%2fuploads%2f2013%2f05%2fYoutility_Why_Smart_Marketing_is_about_Help_not_Hype.jpg"><img height="20" src="http://assets.feedblitz.com/i/pinterest20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Stumble This" href="http://feeds.feedblitz.com/_/12/41302598/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/stumble20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Tweet This" href="http://feeds.feedblitz.com/_/24/41302598/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/twitter20.png" style="border:0;margin:0;padding:0;"></a>&#160;</div> Youtility Why Smart Marketing is about Help not Hype Smart Marketing is about Help not Hype
Can I please get your help making my new book a smash hit when it releases next month? Please watch this…

Through speaking engagements and such, I’ve sold a lot of copies of Youtility, and we’re headed toward the best-seller lists. But I could use a hand from you to make sure it does even better.

We’ve produced thousands of hours of free content here, and I don’t ask for much. But I REALLY need you this week, please. Until Friday, you can take advantage of a collection...

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Contagion, Social Media, and Why Things Catch On is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy

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SocialPros header LATEST Contagion, Social Media, and Why Things Catch On social pros icon Contagion, Social Media, and Why Things Catch On

Contagion, Social Media, and Why Things Catch On

Jonah Berger, Wharton @j1berger

Jonah Berger, Marketing Professor at the Wharton School, joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on, the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign.

Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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3 Ways to Use Google to Be Better at PR is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy

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Google.

It’s completely under-appreciated as a PR tool.

Google logo4w 300x103 3 Ways to Use Google to Be Better at PR

Let me share a few specific details, so you can get your company or your clients more business online.

After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts...

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When is Social Media Experimentation a Waste of Company Resources is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy

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Snapshot 111912 1134 AM e1353342911167 When is Social Media Experimentation a Waste of Company Resources

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badge baer facts When is Social Media Experimentation a Waste of Company Resources
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether brands should be taking the plunge into other emerging platforms, specifically SnapChat.

As an author, it scares the bejesus out of me, but it appears kids really don’t want to read. And as a parent, it spooks me, but it appears kids don’t want to use social networks that their parents also use. Thus, the rise of SnapChat, a darling of certain...

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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy is a post from: Convince and Convert: Social Media Strategy and Content Marketing...

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badge guest post FLATTER How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Editor’s Note: A version of this post originally appeared on Social Media Explorer.

I’d like to walk you through a social media strategy concept known as the homeland-embassy approach.

It’s an idea shared first by Steve Rubel, though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is your homeland and your social networking accounts are your embassies.

Before we delve into the...

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]]> <div style="clear:both;padding-top:0.2em;"><a title="Add to FaceBook" href="http://feeds.feedblitz.com/_/2/41140623/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/fbshare20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Like on Facebook" href="http://feeds.feedblitz.com/_/28/41140623/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/fblike20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Share on Google+" href="http://feeds.feedblitz.com/_/30/41140623/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/googleplus20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to LinkedIn" href="http://feeds.feedblitz.com/_/16/41140623/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/linkedin20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Pin it!" href="http://feeds.feedblitz.com/_/29/41140623/ConvinceandConvert,http%3a%2f%2fwww.convinceandconvert.com%2fwp-content%2fuploads%2f2013%2f05%2f8562779833_aec52c18af_z.jpg"><img height="20" src="http://assets.feedblitz.com/i/pinterest20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Stumble This" href="http://feeds.feedblitz.com/_/12/41140623/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/stumble20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Tweet This" href="http://feeds.feedblitz.com/_/24/41140623/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/twitter20.png" style="border:0;margin:0;padding:0;"></a>&#160;</div> http://www.convinceandconvert.com/social-media-strategy/how-to-integrate-social-media-into-your-website-with-a-homeland-embassy-strategy/feed/ 6 http://www.convinceandconvert.com/content-marketing-2/how-you-make-a-customer-smarter-in-6-seconds/?utm_source=rss&utm_medium=rss&utm_campaign=how-you-make-a-customer-smarter-in-6-seconds How You Make a Customer Smarter in 6 Seconds http://feeds.feedblitz.com/~/41040396/0/convinceandconvert~How-You-Make-a-Customer-Smarter-in-Seconds/ http://www.convinceandconvert.com/content-marketing-2/how-you-make-a-customer-smarter-in-6-seconds/#comments Sat, 11 May 2013 13:00:00 +0000 Jay Baer http://www.convinceandconvert.com/?p=11998 I’ve been critical in the past of Vine, and brands’ often clumsy attempts to turn it into the next venue for “clever” real-time marketing. But with a new series of 10 inherently useful Vines, Lowe’s demonstrates that six seconds is plenty of time to create Youtility. “We try to provide content that has as much [...]

How You Make a Customer Smarter in 6 Seconds is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy

]]> <div style="clear:both;padding-top:0.2em;"><a title="Add to FaceBook" href="http://feeds.feedblitz.com/_/2/41040396/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/fbshare20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Like on Facebook" href="http://feeds.feedblitz.com/_/28/41040396/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/fblike20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Share on Google+" href="http://feeds.feedblitz.com/_/30/41040396/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/googleplus20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Add to LinkedIn" href="http://feeds.feedblitz.com/_/16/41040396/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/linkedin20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Pin it!" href="http://feeds.feedblitz.com/_/29/41040396/ConvinceandConvert,http%3a%2f%2fwww.convinceandconvert.com%2fwp-content%2fuploads%2f2012%2f02%2fbadge-jay-says.gif"><img height="20" src="http://assets.feedblitz.com/i/pinterest20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Stumble This" href="http://feeds.feedblitz.com/_/12/41040396/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/stumble20.png" style="border:0;margin:0;padding:0;"></a>&#160;<a title="Tweet This" href="http://feeds.feedblitz.com/_/24/41040396/ConvinceandConvert"><img height="20" src="http://assets.feedblitz.com/i/twitter20.png" style="border:0;margin:0;padding:0;"></a>&#160;</div> badge jay says How You Make a Customer Smarter in 6 SecondsI’ve been critical in the past of Vine, and brands’ often clumsy attempts to turn it into the next venue for “clever” real-time marketing.

But with a new series of 10 inherently useful Vines, Lowe’s demonstrates that six seconds is plenty of time to create Youtility.

“We try to provide content that has as much value, relevancy and utility as possible.” – Brad Walters, Lowe’s Director of Social Media and Emerging Platforms

This is precisely...

Read the whole entry... »

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