Focusing on the Human: How to Humanize Your Brand Online
This is a guest post courtesy of Ana Silva.
We are moving towards a future that values real human qualities in brands and big corporations. In today’s world, customers are increasingly turning to brands that they can really believe in and trust, building relationships and extending communication channels.
With social media emerging as one of the most powerful marketing tools that we have today, more and more companies are taking to Facebook and Twitter to increase their fan base and improve brand loyalty.
The below infographic from Maximillion shows us how event managers use social media networks to promote their events, but it also has some valuable...
Whether you work from home or commute to an office, odds are you spend a sizable chunk of your valuable time in your workspace. I should know, I spend an inordinate amount of time in mine. Mine also happens to be my bedroom, so there is that.
That being said, decorating your office can have more of an impact than you think, both on you personally as...
I don’t know about you, but I firmly believe music holds power. A lot of power. I’m a faith kind of girl, so in particular I believe worship music holds extreme power, but all types of music can be powerful when it comes to bringing to mind memories of days gone by, or uniting a group of people in a way that only music can.
Open for biz but not quite sure how to get the word out? Many businesses utilize signage such as banners to capture the attention wandering eyes.
Banners can be used for announcements, to promote products, and even just to look cool and raise awareness of your company’s name in the minds and hearts of onlookers. Signage can at times be an...
It’s no great business secret that sales and marketing departments are often at odds with one another. The problem usually starts with the idea that marketing and sales are needed at different points of the customer purchasing cycle.
This attitude that “we’re only responsible for our portion of the cycle” creates the feeling of...