The post 20+ Ideas for Incorporating GenAI Into Your Content Marketing Processes appeared first on Strategic Communications.
]]>Here’s a list of 20 to get you thinking before the weekend and the end of the month.
What would you add to the list?
P.S. Happy Leap Year!
Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Whether on- or offline, or both, we’ll help you achieve desired results at reasonable rates.
In addition to content creation we specialize in helping B2B clients raise awareness and drive website traffic through a strong LinkedIn and Twitter presence.
(Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)
Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter.
The post 20+ Ideas for Incorporating GenAI Into Your Content Marketing Processes appeared first on Strategic Communications.
]]>The post GenAI’s Impact on Content Creators, Especially Writers appeared first on Strategic Communications.
]]>GenAI has been reported to decrease the workload for content creators by up to 60%, mainly by automating repetitive tasks such as data analysis, content drafting, and design work.
About 45% of marketers have experienced shorter content creation cycles due to GenAI integration, which provides a competitive advantage by meeting consumer demand and adapting to market trends quickly.
Job Evolution: GenAI is expected to create new roles that do not currently exist and change the nature of existing jobs. While 49% of those surveyed by the World Economic Forum anticipate job creation, 23% expect job displacement, indicating a shift in roles and required skills rather than outright job elimination.
GenAI has the potential to replace or reduce the need for humans in jobs such as ad creation, customer service, and software code writing, which have already been affected by AI to some extent.
Marketers are evolving into roles that focus more on strategy, data analysis, and leveraging AI for decision-making rather than being displaced by GenAI.
Chief Marketing Officers (CMOs) now need to include AI strategy and implementation in their roles, aligning AI technologies with business goals. Not all have these skillsets, of course, leading to the need for additional training and upskilling.
The rapid rise in the use of GenAI for content creation is obviously leading to concerns and challenges for those in the field. Chief among them are the potential for negative brand impact and the potential for job displacement.
There is a concern that using GenAI could diminish brand authenticity, with 70% of marketers believing this to be the case.
Some professionals have already replaced human employees with GenAI or plan to do so, according to a survey by Basis Technologies. Some writers in the Facebook and LinkedIn groups I frequent are expressing concern.
One, for instance, shared a story on how Apple is exploring AI deals with news publishers and said: “This does not bode well for writers and journalists.” Another said: “Reading more and more about ChatGPT and feeling deep concern about the future of writing as a profession.”
And recent news reports indicate that, in January alone, more than 500 journalists were laid off from news outlets. In 2023, Politico reports, 3087 digital, broadcast and print news jobs were lost. That, they say, was “the highest annual total since 2020, when 16,060 cuts were recorded.”
Last year Forbes ran an article titled “I’ve Never Hired a Writer Better Than ChatGPT: How AI Is Upending The Freelance World.” Ouch!
Is GenAI having an impact? Yes. In fact, I’ve had a few clients stop sending work my way that I suspect are experimenting with AI for content creation. But in the past week, two suddenly reappeared, and I think I know why. From a content creation standpoint AI isn’t as easy to use as it may seem. It hallucinates. The content it creates is often dull and repetitive. In some cases, the links and sources it provides are dated.
And there’s another pending disruption on the horizon. While Google says that it doesn’t penalize websites for the use of AI content it is widely known that Google does reward websites for high quality, original, and relevant content.
I’ve observed in the past that any moves by Google to make it tougher for websites to rank tend to drive up the demand for original content. I’m hoping that will ultimately be the case when it comes to the balance in demand for GenAI vs. human writers. I also think that editors and Chief Content Officers will grow weary of having to baby-sit GenAI and face the potential that it might inadvertently create content that is inaccurate or that shows them in an unfavorable light.
Time will tell.
What do you think? Will GenAI and other tools have a negative impact on journalists and writers? Will their jobs be in jeopardy? Will it be harder to find jobs?
Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Whether on- or offline, or both, we’ll help you achieve desired results at reasonable rates.
In addition to content creation we specialize in helping B2B clients raise awareness and drive website traffic through a strong LinkedIn and Twitter presence.
(Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)
Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter.
The post GenAI’s Impact on Content Creators, Especially Writers appeared first on Strategic Communications.
]]>The post New Ways I’m Using GenAI for Content Marketing appeared first on Strategic Communications.
]]>While I haven’t found them to be useful for actually writing content, I have found them to be very useful for other things, like reviewing and summarizing long documents or reports, answering various questions throughout the day and saving me time I might otherwise have spent in Google searches, generating ideas and outlines, and creating SEO-appropriate content (e.g., email subject lines, SEO titles, page titles, meta descriptions, etc.).
The results aren’t consistent, though, and not always accurate. For example, the SEO content generated by the AI tools I’ve used don’t always adhere to the required word or character limit requirements. Sometimes I’ve sent copy back through over and over again with dismal results. That’s one of the reasons why I’ve not found the tools very useful for actually writing content.
There are a few new uses I’m experimenting with, though, that I think will be very helpful for me.
Most of the editors and clients I work with have very little feedback or edits to the content I submit. That’s not always the case, though, and the pendulum swings from the easy-to-work-with editors to the very demanding ones. There are lessons to be learned, though, from the more demanding editors and I’m experimenting with how GenAI can help me synthesize their input in useful ways.
One client I work with has contract editors whose feedback generally comes in the form of stream-of-consciousness rambling that can be tough to plow through to get at the details of what exactly they’d like me to address. So, I give their feedback, and my original draft, to my GenAI tool and ask it to make a list of specific things I need to add/change/respond to. Very helpful!
Sometimes an editor will send me final copy indicating that they’ve made “several changes.” Trying to go back to my initial draft and compare it to theirs can be time-consuming (even when using the “compare” feature in Word. So, I’ll give my GenAI tool a PDF of my original content and a PDF of the edited content and ask it to make me a list of style/tone and other preferences the editor seems to have that I can use when generating content for future requests.
Then, when writing new drafts, I can give them to the GenAI tool along with the list of preferences and ask it to make a list of areas I should edit before I submit the piece. I haven’t done enough with this yet to know how well it will work, but I’m hopeful!
I’ve also found GenAI tools to be helpful when looking for case studies, research, examples, etc., on various topics. For a recent blog post, for instance, I asked it to give me a list of successful AI-driven marketing campaigns. Within seconds I had a list I could go through and pick the examples I thought were most relevant for my needs. It would have taken me a lot of time to find those examples on my own.
I’ll continue to experiment with ways I can incorporate GenAI into my workflows. So far, I’m finding that it saves me a lot of time with certain tasks. How about you? Have you found ways to use these tools to make your work processes more efficient or effective?
Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Whether on- or offline, or both, we’ll help you achieve desired results at reasonable rates.
In addition to content creation we specialize in helping B2B clients raise awareness and drive website traffic through a strong LinkedIn and Twitter presence.
(Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)
Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter.
The post New Ways I’m Using GenAI for Content Marketing appeared first on Strategic Communications.
]]>The post Super Bowl LVIII Ad Anticipation: It’s All About Entertainment! appeared first on Strategic Communications.
]]>I do, though, have a lot of interest in the commercials!
I taught advertising copy and design for a number of years at the University of Wisconsin-Eau Claire and one of the things I emphasized frequently with students was that ads should not be designed solely with the intent to entertain. Super Bowl ads might be an exception to that.
The Super Bowl really serves as a platform for creative and clever advertising. It’s what viewers are looking for. And, because viewers are so diverse and the audience is so large, ads that appeal to the masses (think cars, beer, food) tend to dominate the show.
This year, some of the most-anticipated ads are:
These ads are designed to get to the first step of the AIDA (attention, interest, desire, action) model. Attention. The best ones do that. What they may or may not do, though, is generate interest in and desire for the product and, what advertisers are ultimately looking for, action.
Still, I like millions of others, will watch the Super Bowl, and the ads this year, hoping to be entertained. I’ll also be looking for the ads that go beyond entertainment to hit all aspects of the AIDA model.
Last year, the best ads were generally considered to be:
So, yes, entertainment works in Super Bowl ads, as does nostalgia and feel-good spots. What doesn’t?
Well, in 2023, the ads deemed not so great were:
Even the worst ads generate buzz, though. Again, if you’re going for attention, that’s not bad. If you’re going for sales, though…
Which ads from past Super Bowls have you found to be most entertaining? Did they prompt you to become a customer? Why/why not?
Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Whether on- or offline, or both, we’ll help you achieve desired results at reasonable rates.
In addition to content creation we specialize in helping B2B clients raise awareness and drive website traffic through a strong LinkedIn and Twitter presence.
(Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)
Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter.
The post Super Bowl LVIII Ad Anticipation: It’s All About Entertainment! appeared first on Strategic Communications.
]]>The post AI-Powered Predictive Analytics in Marketing Decision-Making appeared first on Strategic Communications.
]]>For instance, the ability to foresee and adapt to consumer behavior can provide a formidable competitive advantage for marketers. Enter AI!
AI-powered predictive analytics is a cutting-edge tool that is transforming marketing decision-making by providing businesses with the foresight to anticipate market trends, understand customer preferences, and personalize marketing efforts. Here we take a look at the role of AI-driven predictive analytics in marketing and how it is shaping the future of customer engagement and business growth.
Predictive analytics is a branch of advanced analytics that uses historical data, statistical algorithms, and machine learning techniques to predict future events or consumer behaviors. When powered by AI, these predictions become more accurate and timely, allowing marketers to make data-driven decisions that can significantly impact their strategies and outcomes.
AI-driven predictive analytics enables hyper-personalization in marketing. By analyzing customer behavior and preferences, AI can help marketers create customized marketing messages and promotions that resonate with individual consumers.
This level of personalization isn’t just about addressing the customers by name. It can go much, much farther than that. Predictive analytics can be used to better understand customers’ unique needs and preferences and tailor marketing experiences to match those preferences.
One of the key benefits of AI in predictive analytics is its ability to forecast future trends and customer behavior. This foresight allows businesses to be proactive rather than reactive, adjusting their strategies to align with predicted market movements. Real-time predictions are becoming increasingly important, as they can help marketers make instant decisions based on the most up-to-date data available to them. That data may be their own, or it may be available through third-party sources.
Automation is playing a larger role in marketing, with AI-powered systems taking over routine tasks such as A/B testing, content recommendations, and ad placement, for example. This automation not only streamlines operations but also ensures that marketing efforts are optimized for the best possible outcomes.
Predictive analytics is also extending its reach beyond marketing to improve customer service, for instance. By anticipating customer needs and issues, businesses can provide solutions before the customer even realizes they need them, leading to a more seamless and satisfying customer experience.
This is, of course, only the tip of the iceberg. Actual applications are varied and increasing exponentially.
AI-powered predictive analytics is not just a theoretical concept; it’s being applied successfully across various industries. For example, financial institutions use AI to detect fraudulent activities, saving businesses money and protecting consumers. In retail, predictive analytics can forecast inventory needs, helping businesses maintain optimal stock levels without overstocking or running out.
Despite the many advantages, though, there are some challenges to be aware of.
Ensuring data privacy and security is paramount, as predictive analytics relies on sensitive customer data. Marketers must also be mindful of the ethical implications of using AI to make predictions about consumer behavior.
Just because we can, doesn’t mean we should.
As technology continues to advance, the integration of AI-powered predictive analytics into marketing strategies is expected to deepen. It holds the potential to revolutionize customer experiences, increase marketing ROI, and drive business growth. Marketers who embrace this technology will find themselves at the forefront of a data-driven marketing revolution.
How are you putting predictive analytics to work in your marketing efforts? If you’re not yet, maybe 2024 should be the year you begin to explore the many possibilities.
Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Whether on- or offline, or both, we’ll help you achieve desired results at reasonable rates.
In addition to content creation we specialize in helping B2B clients raise awareness and drive website traffic through a strong LinkedIn and Twitter presence.
(Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)
Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter.
The post AI-Powered Predictive Analytics in Marketing Decision-Making appeared first on Strategic Communications.
]]>The post Repurposing Content Across Different Platforms for Maximum Reach appeared first on Strategic Communications.
]]>In the digital marketing landscape, creating fresh, engaging content consistently can be a daunting task. But there’s a pretty simple strategy that can help you maximize your content’s reach and lifespan without constantly having to come up with new ideas: content repurposing.
Content repurposing involves taking existing content and adapting it for use across different platforms.
Repurposing content has several benefits. It allows you to reach new audiences who may prefer different content formats or use different platforms. It also enhances your SEO efforts by providing multiple instances of keywords and backlinks. Plus, it extends the value of your original content, saving time and resources.
The first step in repurposing content is to identify your best-performing pieces. These could be blog posts, videos, podcasts, or infographics that have generated significant engagement or traffic.
Digital analytic allow you to drill down into which content elements have worked well, and which haven’t. Obviously, you want to focus on those that did the best job in terms of interesting and engaging your target audiences. Once you’ve identified these pieces, you can start adapting them for different platforms.
Blog posts (like this one) can be a great starting point for repurposing, especially via social media. A well-researched blog post can be a goldmine for social media content. You can extract key points or statistics and turn them into bite-sized posts for platforms like Twitter or LinkedIn. You can also use compelling quotes or insights from the post to create graphics for Instagram or Pinterest.
Videos and podcasts are two content formats that can easily be repurposed into each other. A video interview can be stripped of its visual elements to create a podcast episode, while a podcast can be filmed and shared as a video. This allows you to cater to both video and audio content consumers.
Webinars are rich sources of information that can be repurposed into multiple formats. You can transcribe the webinar and turn it into a detailed blog post or a downloadable guide. You can also extract key points and create an infographic.
User-generated content, such as customer reviews or testimonials, can be repurposed into case studies or success stories. This not only provides social proof but also adds a personal touch to your brand’s narrative.
Once you’ve repurposed your content, make sure to cross-promote it across all your platforms. This will ensure maximum reach and visibility.
And, again, continue to review and evaluate your analytics so you can get maximum value out of your content, over and over again!
Repurposing content is a powerful strategy that can help you maximize your content’s reach, enhance your SEO efforts, and save time and resources. By adapting your content for different platforms and formats, you can cater to a wider audience and extend the lifespan of your original content. How could you be getting more value from your content in 2024?
Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Whether on- or offline, or both, we’ll help you achieve desired results at reasonable rates.
In addition to content creation we specialize in helping B2B clients raise awareness and drive website traffic through a strong LinkedIn and Twitter presence.
(Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)
Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter.
The post Repurposing Content Across Different Platforms for Maximum Reach appeared first on Strategic Communications.
]]>The post SEO in 2024: Adapting Your Content Strategy for New Algorithms appeared first on Strategic Communications.
]]>Here we take a look at some key trends and strategies for SEO in 2024, that you can use to help ensure that your content remains visible and effective in the face of continually evolving algorithmic changes.
AI and machine learning are now at the heart of search engine algorithms, providing deeper insights into user behavior and preferences. To stay ahead, content creators must leverage AI tools for content optimization, ensuring their material is not only keyword-rich but also contextually relevant. This involves understanding natural language processing (NLP) and how it affects content discoverability.
With the proliferation of AI-generated content, search engines like Google are placing a premium on content created by human experts. For content creators that have eagerly, and perhaps too quickly, adopted generative AI (GenAI) in favor of human content creators, this may be cause for consternation.
It’s a shift that underscores the importance of authoritative and trustworthy content. Brands should focus on producing high-quality, expert-driven content that showcases their niche expertise and builds trust with their audience.
User experience remains a top priority for SEO. Google’s Core Web Vitals, which include metrics like page loading speed, interactivity, and visual stability, are crucial ranking factors. Websites that offer a seamless and enjoyable user experience will likely be rewarded with better search rankings.
The rise of voice-activated devices has made conversational keywords and long-tail phrases more important than ever. Optimizing for voice search means aligning content with the natural speech patterns of users, capturing a larger share of the voice-enabled search market.
With the majority of internet users accessing content via mobile devices, mobile-first indexing is a critical aspect of SEO. Ensuring that your website is mobile-friendly and provides a positive experience on smaller screens is essential for maintaining visibility in search results.
Video content continues to grow in popularity and importance for SEO. Engaging video content can improve user engagement and time spent on your site, which are key signals for search engine rankings.
Staying ahead of algorithm changes is not just a good practice; it’s a necessity for long-term online success. This means continuously learning about the latest updates, diversifying keywords, and creating high-quality content that addresses the audience’s needs using natural language and relevant keywords.
The SEO field is rapidly evolving, and staying informed is crucial. There are a wide range of informative articles, books, e-books, case studies, webinars, and more to help you stay up-to-date on the latest algorithm updates and trends. Find your favorite and add them to your “go to” list of resources for continuous learning.
Despite the changes, keep in mind that the core principle of SEO remains the same: high-quality, informative, and valuable content is a top priority for search engines. Create content that genuinely addresses your audience’s needs and concerns.
In fact, that’s always our starting point, no matter how sophisticated our clients may be in SEO. We’ve found that taking a people-first approach gets us most of the way there without the need to be a slave to SEO.
Incorporate a variety of keywords into your content strategy and keep your content fresh. New updates to Google’s algorithm have introduced “freshness” as a new ranking factor, emphasizing the importance of up-to-date content.
Building trust with your audience is more important than ever. Trustworthiness has been highlighted as a new ranking factor, alongside user engagement. Ensure that your content is reliable and encourages interaction from your audience.
SEO in 2024 is characterized by a blend of technological advancements and a continued focus on user-centric content. By understanding and leveraging AI, prioritizing expert content, and maintaining a commitment to user experience, businesses and content creators can adapt their strategies to align with the ever-evolving algorithms of search engines.
Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Whether on- or offline, or both, we’ll help you achieve desired results at reasonable rates.
In addition to content creation we specialize in helping B2B clients raise awareness and drive website traffic through a strong LinkedIn and Twitter presence.
(Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)
Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter.
The post SEO in 2024: Adapting Your Content Strategy for New Algorithms appeared first on Strategic Communications.
]]>The post A Look at 5 Successful AI-Driven Marketing Campaigns appeared first on Strategic Communications.
]]>Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies.
Nutella, the popular hazelnut spread brand, used AI to create unique packaging designs. The brand wanted to stand out and make their products more desirable. They collaborated with Ogilvy Italia, a branding agency, which used AI and a dozen patterns to create 7 million one-of-a-kind labels. The campaign, known as Nutella Unica, demonstrated how AI can be used for innovative design in marketing campaigns in a unique way that engaged consumers and created buzz.
Cyber Inc, an IT services company, used AI to create video courses at scale. This is an excellent example of how AI can be used for content creation, a critical aspect of any marketing strategy. By leveraging AI, Cyber Inc was able to produce a large volume of high-quality video content, enhancing their marketing efforts.
HubSpot, a leading marketing automation platform, incorporates AI to empower marketers with data-driven insights and tools. By weaving AI into their marketing strategy, HubSpot was able to provide more personalized and effective marketing solutions, demonstrating the transformative power of AI in marketing.
Adobe turned to conversational AI from Drift to keep consumers engaged and direct them to what they needed when they needed it. Drift’s chatbot makes use of AI to engage in conversations with visitors to websites along their pathway to purchase. The result in this case: the generation of an additional $10.8 million in revenue for Adobe.
Salesforce, a global leader in customer relationship management (CRM), uses AI to enhance all aspects of marketing from lead generation to customer service. Salesforce’s AI-powered tools provide crucial, real-time insights into consumer behavior, helping to optimize digital ad bidding, segment audiences, and automate social media and outreach programs.
These case studies demonstrate that AI, when skillfully integrated into a company’s marketing strategy, can revolutionize the customer experience, bolstering engagement and consequently enhancing business profitability and brand loyalty. They’re just the tip of the iceberg in terms of how companies are leveraging AI to extend, expedite, automate, and improve their marketing efforts. AI can also provide valuable insights into consumer behavior, allowing for unprecedented personalization in marketing content.
Exploring the links above reveals dozens of additional examples that may spark ideas for how you could do the same. As AI technology advances, the digital marketing space is set to become even more dynamic and personalized, rewriting the rules of customer engagement and brand loyalty.
Are you ready to go along for the ride?
Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Whether on- or offline, or both, we’ll help you achieve desired results at reasonable rates.
In addition to content creation we specialize in helping B2B clients raise awareness and drive website traffic through a strong LinkedIn and Twitter presence.
(Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)
Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter.
The post A Look at 5 Successful AI-Driven Marketing Campaigns appeared first on Strategic Communications.
]]>The post The Role of User-Generated Content in Building Brand Trust appeared first on Strategic Communications.
]]>But what do we mean when we say “user-generated” content, and how can you incorporate that kind of content into your marketing efforts in a way that’s brand supportive?
Just as the term suggests, user-Generated Content (UGC) is content that has been created by users of your brand. That content could range from text, to images, videos, reviews, and more.
UGC is seen as more authentic and trustworthy compared to branded content because it is created by real customers who have firsthand experience with the brand or product.
UGC plays a vital role in building brand perception and authenticity. It provides an authentic and trustworthy perspective on a brand or product, resonating with potential customers and positively influencing their perception.
When your audience sees people just like them using a product, it feels more relatable and helps influence them to purchase.
One of the most powerful benefits of user-generated content is trust. People find it easy to relate to others and trust their opinions, making UGC a path to generating consumer trust.
According to Edelman, 70% of individuals deliberately avoid advertising, making earned media, or content created by a third party and not paid for by the brand, increasingly influential in brand perception.
UGC also fosters brand loyalty. By harnessing content from its own consumers, a company creates a deeper bond with them. That bond drives deeper brand loyalty while your audience becomes powerful brand ambassadors in support of what you have to offer. Their positive word-of-mouth can help you build a larger audience, and more sales.
Several brands have successfully leveraged UGC in their marketing strategies. For instance, Coca-Cola’s “Share a Coke” campaign first emerged in Australia in 2011, when the company printed the most common and popular names on bottles and asked people to share their experiences.
Another example is Spotify’s #FindYourFeels campaign, which encouraged users to share how music influences their lives, creating a deeply personal and relatable content stream that resonated with Spotify’s diverse user base.
To effectively leverage UGC, brands should engage with the audience, curate and moderate content, provide incentives, and leverage various platforms. It is essential to seek permissions and give credit when featuring UGC. Brands can also encourage UGC by creating a repository for customers’ positive stories and offering diverse options for customers to share their experiences.
As you can see, UGC can have a profound impact on brand perception and customer trust. By incorporating UGC into your marketing strategies, you can enhance authenticity, foster consumer trust, and build brand loyalty. How could you leverage UGC to boost engagement with your audiences in 2024? Not sure? We can help.
Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Whether on- or offline, or both, we’ll help you achieve desired results at reasonable rates.
In addition to content creation we specialize in helping B2B clients raise awareness and drive website traffic through a strong LinkedIn and Twitter presence.
(Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)
Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter.
The post The Role of User-Generated Content in Building Brand Trust appeared first on Strategic Communications.
]]>The post 10 Advanced Subject Line Strategies for Maximizing Your Email Open Rates appeared first on Strategic Communications.
]]>However, the success of any email marketing campaign hinges on one crucial factor: the open rate. If your emails aren’t being opened, they’re not doing their job. One of the most important factors affecting open rates is the subject line.
Think about it. What do you see when you look at your email inbox? Most likely a stacked list of incoming emails that looks something like this:
Faced with this list you’re going to rather quickly determine which emails to open and which to relegate to your trash bin. The two things that will influence this decision is who the recipient is and the subject line. You’re more likely to open an email from someone you know and trust. Absent an existing relationship, the email subject line comes into play. That’s the case for many email marketers that are reaching out to prospects hoping to engage them in some way.
So your email subject line matters…a lot!
Here we take a look at some advanced strategies to craft compelling subject lines that can significantly boost your email open rates.
The first rule of thumb for creating effective subject lines is to keep them concise and clear. With the majority of emails being read on mobile devices, long subject lines may get cut off, causing your message to lose its impact. Aim for 6 to 10 words to ensure your entire subject line is visible.
Personalization can significantly increase your open rates. This could be as simple as including the recipient’s name in the subject line. Personalization creates a sense of familiarity and relevance, which can encourage the recipient to open the email.
Subject lines that convey a sense of urgency or exclusivity can prompt recipients to open the email immediately. Phrases like “limited time offer” or “exclusive deal for you” can create a fear of missing out (FOMO), driving the recipient to take immediate action.
Power words are persuasive words that trigger an emotional response. Words like “amazing,” “exclusive,” “insider,” or “secret” can make your subject line more enticing and increase your open rates.
A/B testing involves sending two versions of your email with different subject lines to different segments of your audience to see which performs better. This can provide valuable insights into what kind of language and structure resonate best with your audience.
Certain words and phrases can trigger spam filters, causing your email to end up in the spam folder instead of the recipient’s inbox. Avoid using all caps, excessive punctuation, and spammy phrases like “free,” “buy now,” or “save $.”
Subject lines that reference current events or popular trends can catch the recipient’s attention and increase open rates. However, ensure the reference is relevant to your audience and the content of your email.
Numbers and lists provide clear, concise information that’s easy to digest. They can also create curiosity and a promise of quick and easy to understand content.
Asking a question in your subject line can pique the recipient’s curiosity and encourage them to open the email to find the answer.
Emojis can make your subject line stand out and convey emotions effectively. However, they should be used sparingly and appropriately, as overuse or misuse can appear unprofessional and may not resonate with all audiences.
Remember, the goal of your subject line is not just to get your email opened, but to have your message read and acted upon. Your subject line plays a critical role here. Make sure your subject line accurately represents the content of your email. Misleading subject lines may increase open rates in the short term, but they can damage your reputation and lead to higher unsubscribe rates in the long run.
By implementing these advanced subject line strategies, you can significantly improve your email open rates, leading to more successful email marketing campaigns.
If you find yourself challenged, or simply short of time, to create your own email marketing campaigns, we can help. Reach out to learn more.
Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Whether on- or offline, or both, we’ll help you achieve desired results at reasonable rates.
In addition to content creation we specialize in helping B2B clients raise awareness and drive website traffic through a strong LinkedIn and Twitter presence.
(Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)
Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter.
The post 10 Advanced Subject Line Strategies for Maximizing Your Email Open Rates appeared first on Strategic Communications.
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