Windmill Networking Blog on Social Media StrategySocial Media Marketing & Social Business Strategy2013-06-19T09:05:59Zhttp://windmillnetworking.com/feed/atom/http://users.feedblitz.com/f91eece558f458977941466b96244299/Logo-web.gifhttp://windmillnetworking.com/2013/06/19/show-and-share-using-video-to-boost-your-b2b-branding/Joellyn Sargenthttp://www.brandsproutadvisors.com/<![CDATA[Show and Share – Using Video to Boost Your B2B Branding]]>http://windmillnetworking.com/?p=88712013-06-15T16:17:37Z2013-06-19T09:05:59ZAre you harnessing the full power of video to extend your business-to-business brand? Ironically, many B2B marketers are huge consumers of online video while missing the boat for their own corporate branding. If you don’t want to be left high and dry, it’s time to step up and start incorporating video into your B2B brand strategy. Why? Because video – when done right – is eminently sharable. It’s cost effective, easy (yes, easy) to produce and vividly showcases your brand. New social video services like Vine (6-second looping videos from our friends at Twitter) and Spreecast (sharable video chats/conversations), supplement …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/19/show-and-share-using-video-to-boost-your-b2b-branding/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/19/show-and-share-using-video-to-boost-your-b2b-branding/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/06/07/7-ways-successful-real-estate-pros-are-using-social-media/">7 Ways Successful Real Estate Pro’s Are Using Social Media</a></li><li><a href="http://windmillnetworking.com/2013/06/06/social-media-inspired-by-big-gas-savings-from-k-mart/">Social Media Inspired by “Big Gas Savings” from K-Mart</a></li><li><a href="http://windmillnetworking.com/2013/06/18/3-social-recruiting-priorities-to-address-today/">3 Social Recruiting Priorities To Address Today</a></li></ul>
0Are you harnessing the full power of video to extend your business-to-business brand? Ironically, many B2B marketers are huge consumers of online video while missing the boat for their own corporate branding. If you don’t want to be left high and dry, it’s time to step up and start incorporating video into your B2B brand strategy. Why? Because video – when done right – is eminently sharable. It’s cost effective, easy (yes, easy) to produce and vividly showcases your brand. New social video services like Vine (6-second looping videos from our friends at Twitter) and Spreecast (sharable video chats/conversations), supplement …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/19/show-and-share-using-video-to-boost-your-b2b-branding/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/19/show-and-share-using-video-to-boost-your-b2b-branding/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/06/07/7-ways-successful-real-estate-pros-are-using-social-media/">7 Ways Successful Real Estate Pro’s Are Using Social Media</a></li><li><a href="http://windmillnetworking.com/2013/06/06/social-media-inspired-by-big-gas-savings-from-k-mart/">Social Media Inspired by “Big Gas Savings” from K-Mart</a></li><li><a href="http://windmillnetworking.com/2013/06/18/3-social-recruiting-priorities-to-address-today/">3 Social Recruiting Priorities To Address Today</a></li></ul>
http://windmillnetworking.com/2013/06/18/3-social-recruiting-priorities-to-address-today/Tony Restellhttp://www.Social-Hire.com<![CDATA[3 Social Recruiting Priorities To Address Today]]>http://windmillnetworking.com/?p=88722013-06-15T16:17:46Z2013-06-18T09:05:27ZIf there’s one thing I’ve noticed about successful recruiters, it’s that they tend to be super organised. Disciplined too. Much of what I’ve written about social recruiting has focused on raising your profile with your candidate audience, learning to engage with them more effectively, becoming perceived as someone knowledgeable in your sector – without it being a total drain on your working week! Getting these things right is particularly valuable when you come to post your next job openings. If candidates in your niche have got used to monitoring your streams for quality content and insights, they’ll also come to …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/18/3-social-recruiting-priorities-to-address-today/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/18/3-social-recruiting-priorities-to-address-today/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/06/10/social-sales-8-steps-to-removing-your-blinders/">Social Sales | 8 Steps to Removing Your Blinders</a></li><li><a href="http://windmillnetworking.com/2013/06/07/7-ways-successful-real-estate-pros-are-using-social-media/">7 Ways Successful Real Estate Pro’s Are Using Social Media</a></li><li><a href="http://windmillnetworking.com/2013/06/06/social-media-inspired-by-big-gas-savings-from-k-mart/">Social Media Inspired by “Big Gas Savings” from K-Mart</a></li></ul>
0If there’s one thing I’ve noticed about successful recruiters, it’s that they tend to be super organised. Disciplined too. Much of what I’ve written about social recruiting has focused on raising your profile with your candidate audience, learning to engage with them more effectively, becoming perceived as someone knowledgeable in your sector – without it being a total drain on your working week! Getting these things right is particularly valuable when you come to post your next job openings. If candidates in your niche have got used to monitoring your streams for quality content and insights, they’ll also come to …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/18/3-social-recruiting-priorities-to-address-today/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/18/3-social-recruiting-priorities-to-address-today/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/06/10/social-sales-8-steps-to-removing-your-blinders/">Social Sales | 8 Steps to Removing Your Blinders</a></li><li><a href="http://windmillnetworking.com/2013/06/07/7-ways-successful-real-estate-pros-are-using-social-media/">7 Ways Successful Real Estate Pro’s Are Using Social Media</a></li><li><a href="http://windmillnetworking.com/2013/06/06/social-media-inspired-by-big-gas-savings-from-k-mart/">Social Media Inspired by “Big Gas Savings” from K-Mart</a></li></ul>
http://windmillnetworking.com/2013/06/17/more-lies-that-my-content-marketing-expert-told-me/Bob Gellerhttp://www.fusionpr.com<![CDATA[More Lies that My Content Marketing “Expert” Told Me]]>http://windmillnetworking.com/?p=88342013-06-08T06:25:25Z2013-06-17T09:05:08ZIt’s been a year since I wrote my original content marketing lies post. There was no shortage of dubious ‘expert’ advice available then, and the flood has continued unabated over the past year. That said, there have been many great blog posts, articles, e-books, and presentations. There has also been an enormous volume of hype, exaggeration and outright B.S. thrown around. I love the enthusiasm, but sometimes the flood gets frothy, and even well intentioned advice can spawn inaccuracies, half-truths or worse. I think that part of this relates to confusion about its definition, and the fact that some conflate …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/17/more-lies-that-my-content-marketing-expert-told-me/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/17/more-lies-that-my-content-marketing-expert-told-me/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a>
<div style="clear:left;"><a href="http://windmillnetworking.com/2013/06/17/more-lies-that-my-content-marketing-expert-told-me/#comments"><h3>Comments</h3></a><ul><li><a href="http://windmillnetworking.com/2013/06/17/more-lies-that-my-content-marketing-expert-told-me/#comment-14674">By: Judy Gombita (@jgombita)</a> <i>by Judy Gombita (@jgombita)
<a href="http://twitter.com/jgombita">http://twitter.com/jgombita</a></i><li><a href="http://windmillnetworking.com/2013/06/17/more-lies-that-my-content-marketing-expert-told-me/#comment-14669">By: PodcastSteve</a> <i>by PodcastSteve
<a href="http://podcaststeve.wordpress.com">http://podcaststeve.wordpress.com</a></i><li><a href="http://windmillnetworking.com/2013/06/17/more-lies-that-my-content-marketing-expert-told-me/#comment-14666">By: texmex</a> <i>by texmex
<a href="http://socialsurleweb.blogspot.com">http://socialsurleweb.blogspot.com</a></i><li><a href="http://windmillnetworking.com/2013/06/17/more-lies-that-my-content-marketing-expert-told-me/#comment-14663">By: Tuesday, June 18, 2013 (Highlights: Sprint Sues to Stop DISH; Your Career,Your Health; Mastering the 'PR Pitch''; Google Clears Way for Stock Split; Twitter's New @MagicRecs Account) - CommPRO.biz</a> <i>by Tuesday, June 18, 2013 (Highlights: Sprint Sues to Stop DISH; Your Career,Your Health; Mastering the 'PR Pitch''; Google Clears Way for Stock Split; Twitter's New @MagicRecs Account) - CommPRO.biz
<a href="http://www.commpro.biz/news/tuesday-june-18-2013-highlights-sprint-sues-to-stop-dish-your-careeryour-health-mastering-the-pr-pitch-google-clears-way-for-stock-split-twitters-new-magicrecs-account/">http://www.commpro.biz/news/tuesday-june-18-2013-highlights-sprint-sues-to-stop-dish-your-careeryour-health-mastering-the-pr-pitch-google-clears-way-for-stock-split-twitters-new-magicrecs-account/</a></i><li><a href="http://windmillnetworking.com/2013/06/17/more-lies-that-my-content-marketing-expert-told-me/#comment-14656">By: Treb</a> <i>by Treb
<a href="http://www.automatedsocialnetworking.com">http://www.automatedsocialnetworking.com</a></i></ul></div><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/06/14/5-ways-to-go-beyond-the-pitch-when-reaching-out-to-bloggers/">5 Ways to Go Beyond the Pitch When Reaching Out to Bloggers</a></li><li><a href="http://windmillnetworking.com/2013/06/07/7-ways-successful-real-estate-pros-are-using-social-media/">7 Ways Successful Real Estate Pro’s Are Using Social Media</a></li><li><a href="http://windmillnetworking.com/2013/06/06/social-media-inspired-by-big-gas-savings-from-k-mart/">Social Media Inspired by “Big Gas Savings” from K-Mart</a></li></ul>
5It’s been a year since I wrote my original content marketing lies post. There was no shortage of dubious ‘expert’ advice available then, and the flood has continued unabated over the past year. That said, there have been many great blog posts, articles, e-books, and presentations. There has also been an enormous volume of hype, exaggeration and outright B.S. thrown around. I love the enthusiasm, but sometimes the flood gets frothy, and even well intentioned advice can spawn inaccuracies, half-truths or worse. I think that part of this relates to confusion about its definition, and the fact that some conflate …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/17/more-lies-that-my-content-marketing-expert-told-me/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/17/more-lies-that-my-content-marketing-expert-told-me/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a>
<div style="clear:left;"><a href="http://windmillnetworking.com/2013/06/17/more-lies-that-my-content-marketing-expert-told-me/#comments"><h3>Comments</h3></a><ul><li><a href="http://windmillnetworking.com/2013/06/17/more-lies-that-my-content-marketing-expert-told-me/#comment-14674">By: Judy Gombita (@jgombita)</a> <i>by Judy Gombita (@jgombita)
<a href="http://twitter.com/jgombita">http://twitter.com/jgombita</a></i><li><a href="http://windmillnetworking.com/2013/06/17/more-lies-that-my-content-marketing-expert-told-me/#comment-14669">By: PodcastSteve</a> <i>by PodcastSteve
<a href="http://podcaststeve.wordpress.com">http://podcaststeve.wordpress.com</a></i><li><a href="http://windmillnetworking.com/2013/06/17/more-lies-that-my-content-marketing-expert-told-me/#comment-14666">By: texmex</a> <i>by texmex
<a href="http://socialsurleweb.blogspot.com">http://socialsurleweb.blogspot.com</a></i><li><a href="http://windmillnetworking.com/2013/06/17/more-lies-that-my-content-marketing-expert-told-me/#comment-14663">By: Tuesday, June 18, 2013 (Highlights: Sprint Sues to Stop DISH; Your Career,Your Health; Mastering the 'PR Pitch''; Google Clears Way for Stock Split; Twitter's New @MagicRecs Account) - CommPRO.biz</a> <i>by Tuesday, June 18, 2013 (Highlights: Sprint Sues to Stop DISH; Your Career,Your Health; Mastering the 'PR Pitch''; Google Clears Way for Stock Split; Twitter's New @MagicRecs Account) - CommPRO.biz
<a href="http://www.commpro.biz/news/tuesday-june-18-2013-highlights-sprint-sues-to-stop-dish-your-careeryour-health-mastering-the-pr-pitch-google-clears-way-for-stock-split-twitters-new-magicrecs-account/">http://www.commpro.biz/news/tuesday-june-18-2013-highlights-sprint-sues-to-stop-dish-your-careeryour-health-mastering-the-pr-pitch-google-clears-way-for-stock-split-twitters-new-magicrecs-account/</a></i><li><a href="http://windmillnetworking.com/2013/06/17/more-lies-that-my-content-marketing-expert-told-me/#comment-14656">By: Treb</a> <i>by Treb
<a href="http://www.automatedsocialnetworking.com">http://www.automatedsocialnetworking.com</a></i></ul></div><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/06/14/5-ways-to-go-beyond-the-pitch-when-reaching-out-to-bloggers/">5 Ways to Go Beyond the Pitch When Reaching Out to Bloggers</a></li><li><a href="http://windmillnetworking.com/2013/06/07/7-ways-successful-real-estate-pros-are-using-social-media/">7 Ways Successful Real Estate Pro’s Are Using Social Media</a></li><li><a href="http://windmillnetworking.com/2013/06/06/social-media-inspired-by-big-gas-savings-from-k-mart/">Social Media Inspired by “Big Gas Savings” from K-Mart</a></li></ul>
http://windmillnetworking.com/2013/06/14/hashtags-facebooks-declaration-of-war-on-the-twitter-pr-machine/Chris Treadawayhttp://polygraphmedia.com/<![CDATA[Hashtags on Facebook: A Declaration of War on the Twitter PR Machine]]>http://windmillnetworking.com/?p=88672013-06-13T04:32:32Z2013-06-14T14:05:50ZThe amount of confidence brand managers and marketing executives have placed in Twitter has always perplexed me. We know that Twitter is a “shouting platform” rather than a conversational platform. Whether you’re a brand or a pissed off, grounded airline customer, you’re using Twitter as a cry for attention or help. As such, Twitter has attracted personas of all types — many of which are illegitimate marketers, shameless self promoters, altogether fake people, and the like — all infecting your stream with messages you more than likely want to ignore. It therefore stands to reason that Twitter has such a …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/14/hashtags-facebooks-declaration-of-war-on-the-twitter-pr-machine/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/14/hashtags-facebooks-declaration-of-war-on-the-twitter-pr-machine/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/06/14/5-ways-to-go-beyond-the-pitch-when-reaching-out-to-bloggers/">5 Ways to Go Beyond the Pitch When Reaching Out to Bloggers</a></li><li><a href="http://windmillnetworking.com/2013/06/12/how-to-avoid-common-legal-mistakes-in-social-media-contests-and-sweepstakes/">How to Avoid Common Legal Mistakes in Social Media Contests and Sweepstakes</a></li><li><a href="http://windmillnetworking.com/2013/06/10/social-sales-8-steps-to-removing-your-blinders/">Social Sales | 8 Steps to Removing Your Blinders</a></li></ul>
0The amount of confidence brand managers and marketing executives have placed in Twitter has always perplexed me. We know that Twitter is a “shouting platform” rather than a conversational platform. Whether you’re a brand or a pissed off, grounded airline customer, you’re using Twitter as a cry for attention or help. As such, Twitter has attracted personas of all types — many of which are illegitimate marketers, shameless self promoters, altogether fake people, and the like — all infecting your stream with messages you more than likely want to ignore. It therefore stands to reason that Twitter has such a …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/14/hashtags-facebooks-declaration-of-war-on-the-twitter-pr-machine/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/14/hashtags-facebooks-declaration-of-war-on-the-twitter-pr-machine/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/06/14/5-ways-to-go-beyond-the-pitch-when-reaching-out-to-bloggers/">5 Ways to Go Beyond the Pitch When Reaching Out to Bloggers</a></li><li><a href="http://windmillnetworking.com/2013/06/12/how-to-avoid-common-legal-mistakes-in-social-media-contests-and-sweepstakes/">How to Avoid Common Legal Mistakes in Social Media Contests and Sweepstakes</a></li><li><a href="http://windmillnetworking.com/2013/06/10/social-sales-8-steps-to-removing-your-blinders/">Social Sales | 8 Steps to Removing Your Blinders</a></li></ul>
http://windmillnetworking.com/2013/06/14/5-ways-to-go-beyond-the-pitch-when-reaching-out-to-bloggers/Kristen Matthewshttp://www.grouphigh.com/<![CDATA[5 Ways to Go Beyond the Pitch When Reaching Out to Bloggers]]>http://windmillnetworking.com/?p=88312013-06-08T06:08:32Z2013-06-14T09:05:58ZBecause even the top bloggers rarely get enough income from their blog to thrive, successful blogger outreach entails catering to a blogger’s niche and recognizing the hard work they put in to their craft. Here are 5 ways that you can go beyond the pitch and perk the interest of influential bloggers. Good luck! Send Them a Steak Omaha Steaks sends foodie bloggers steaks! Leaping from this example of blogger outreach done well, what free swag, product or service can you send to bloggers in your niche? From an e-gift card to a fashion item, sending bloggers something free is …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/14/5-ways-to-go-beyond-the-pitch-when-reaching-out-to-bloggers/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/14/5-ways-to-go-beyond-the-pitch-when-reaching-out-to-bloggers/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a>
<div style="clear:left;"><a href="http://windmillnetworking.com/2013/06/14/5-ways-to-go-beyond-the-pitch-when-reaching-out-to-bloggers/#comments"><h3>Comments</h3></a><ul><li><a href="http://windmillnetworking.com/2013/06/14/5-ways-to-go-beyond-the-pitch-when-reaching-out-to-bloggers/#comment-14672">By: 10+ Blog Link Roundups to Get Traffic From</a> <i>by 10+ Blog Link Roundups to Get Traffic From
<a href="http://www.trafficgenerationcafe.com/link-roundups/">http://www.trafficgenerationcafe.com/link-roundups/</a></i></ul></div><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/05/15/embrace-word-of-mouth-marketing-by-reaching-out-to-bloggers/">Embrace Word of Mouth Marketing by Reaching out to Bloggers</a></li><li><a href="http://windmillnetworking.com/2013/06/12/how-to-avoid-common-legal-mistakes-in-social-media-contests-and-sweepstakes/">How to Avoid Common Legal Mistakes in Social Media Contests and Sweepstakes</a></li><li><a href="http://windmillnetworking.com/2013/06/10/social-sales-8-steps-to-removing-your-blinders/">Social Sales | 8 Steps to Removing Your Blinders</a></li></ul>
1Because even the top bloggers rarely get enough income from their blog to thrive, successful blogger outreach entails catering to a blogger’s niche and recognizing the hard work they put in to their craft. Here are 5 ways that you can go beyond the pitch and perk the interest of influential bloggers. Good luck! Send Them a Steak Omaha Steaks sends foodie bloggers steaks! Leaping from this example of blogger outreach done well, what free swag, product or service can you send to bloggers in your niche? From an e-gift card to a fashion item, sending bloggers something free is …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/14/5-ways-to-go-beyond-the-pitch-when-reaching-out-to-bloggers/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/14/5-ways-to-go-beyond-the-pitch-when-reaching-out-to-bloggers/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a>
<div style="clear:left;"><a href="http://windmillnetworking.com/2013/06/14/5-ways-to-go-beyond-the-pitch-when-reaching-out-to-bloggers/#comments"><h3>Comments</h3></a><ul><li><a href="http://windmillnetworking.com/2013/06/14/5-ways-to-go-beyond-the-pitch-when-reaching-out-to-bloggers/#comment-14672">By: 10+ Blog Link Roundups to Get Traffic From</a> <i>by 10+ Blog Link Roundups to Get Traffic From
<a href="http://www.trafficgenerationcafe.com/link-roundups/">http://www.trafficgenerationcafe.com/link-roundups/</a></i></ul></div><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/05/15/embrace-word-of-mouth-marketing-by-reaching-out-to-bloggers/">Embrace Word of Mouth Marketing by Reaching out to Bloggers</a></li><li><a href="http://windmillnetworking.com/2013/06/12/how-to-avoid-common-legal-mistakes-in-social-media-contests-and-sweepstakes/">How to Avoid Common Legal Mistakes in Social Media Contests and Sweepstakes</a></li><li><a href="http://windmillnetworking.com/2013/06/10/social-sales-8-steps-to-removing-your-blinders/">Social Sales | 8 Steps to Removing Your Blinders</a></li></ul>
http://windmillnetworking.com/2013/06/13/blog-post-seo-optimizing-your-content-for-search/Kristi Hineshttp://kristihines.com/<![CDATA[Blog Post SEO: Optimizing Your Content for Search]]>http://windmillnetworking.com/?p=88502013-06-13T04:33:16Z2013-06-13T14:05:21ZOnce you’ve composed your blog post, your next step is to prepare it to get as much as visibility as possible. Your biggest sources of traffic in the long run is likely to be Google. In this post, we’re going to look at how you can optimize your blog posts for search engines for sustainable, long-term traffic and rankings. Keyword Research The first thing you need to do is decide on the best keyword phrase for your blog post. You may have already chosen this before you started writing, but if you didn’t, now is the time to do it. …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/13/blog-post-seo-optimizing-your-content-for-search/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/13/blog-post-seo-optimizing-your-content-for-search/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a>
<div style="clear:left;"><a href="http://windmillnetworking.com/2013/06/13/blog-post-seo-optimizing-your-content-for-search/#comments"><h3>Comments</h3></a><ul><li><a href="http://windmillnetworking.com/2013/06/13/blog-post-seo-optimizing-your-content-for-search/#comment-14635">By: Karl J. Gephart</a> <i>by Karl J. Gephart
<a href="http://www.drakeintelgroup.com">http://www.drakeintelgroup.com</a></i></ul></div><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/05/16/composing-a-successful-blog-post/">Composing a Successful Blog Post</a></li><li><a href="http://windmillnetworking.com/2013/04/11/how-to-find-popular-topics-for-your-business-to-blog-about/">How to Find Popular Topics for Your Business to Blog About</a></li><li><a href="http://windmillnetworking.com/2013/03/13/how-to-create-a-blog-content-strategy/">How to Create a Blog Content Strategy</a></li></ul>
1Once you’ve composed your blog post, your next step is to prepare it to get as much as visibility as possible. Your biggest sources of traffic in the long run is likely to be Google. In this post, we’re going to look at how you can optimize your blog posts for search engines for sustainable, long-term traffic and rankings. Keyword Research The first thing you need to do is decide on the best keyword phrase for your blog post. You may have already chosen this before you started writing, but if you didn’t, now is the time to do it. …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/13/blog-post-seo-optimizing-your-content-for-search/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/13/blog-post-seo-optimizing-your-content-for-search/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a>
<div style="clear:left;"><a href="http://windmillnetworking.com/2013/06/13/blog-post-seo-optimizing-your-content-for-search/#comments"><h3>Comments</h3></a><ul><li><a href="http://windmillnetworking.com/2013/06/13/blog-post-seo-optimizing-your-content-for-search/#comment-14635">By: Karl J. Gephart</a> <i>by Karl J. Gephart
<a href="http://www.drakeintelgroup.com">http://www.drakeintelgroup.com</a></i></ul></div><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/05/16/composing-a-successful-blog-post/">Composing a Successful Blog Post</a></li><li><a href="http://windmillnetworking.com/2013/04/11/how-to-find-popular-topics-for-your-business-to-blog-about/">How to Find Popular Topics for Your Business to Blog About</a></li><li><a href="http://windmillnetworking.com/2013/03/13/how-to-create-a-blog-content-strategy/">How to Create a Blog Content Strategy</a></li></ul>
http://windmillnetworking.com/2013/06/13/facebook-contests-what-you-should-and-shouldnt-do/Aaron Leehttp://binkd.com/blog<![CDATA[Facebook Contests: What You Should and Shouldn’t Do]]>http://windmillnetworking.com/?p=88252013-06-08T05:27:36Z2013-06-13T09:05:16ZWhen done correctly, a Facebook contest can bring many benefits to businesses. With an array of contest-types to choose from, including voting contest, photo contest and sweepstakes, businesses can utilize contests to use it to increase sales, increase loyalty, increase fans and many more. But did you know that Facebook has set strict guidelines that you need to follow? According to the Facebook Promotion guideline: Promotions on Facebook must be administered within a third party app Promotions on Facebook must include the following A complete release of Facebook by each entrant or participant. Acknowledgment that the promotion is in no …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/13/facebook-contests-what-you-should-and-shouldnt-do/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/13/facebook-contests-what-you-should-and-shouldnt-do/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/05/17/5-benefits-of-using-a-third-party-app-for-your-next-facebook-contest/">5 Benefits of Using a Third-Party App for Your Next Facebook Contest</a></li><li><a href="http://windmillnetworking.com/2013/04/12/5-types-of-facebook-contests-you-should-know/">5 Types of Facebook Contests You Should Know</a></li><li><a href="http://windmillnetworking.com/2013/05/23/10-ways-to-get-more-website-traffic-from-linkedin/">10 Ways To Get More Website Traffic From LinkedIn</a></li></ul>
0When done correctly, a Facebook contest can bring many benefits to businesses. With an array of contest-types to choose from, including voting contest, photo contest and sweepstakes, businesses can utilize contests to use it to increase sales, increase loyalty, increase fans and many more. But did you know that Facebook has set strict guidelines that you need to follow? According to the Facebook Promotion guideline: Promotions on Facebook must be administered within a third party app Promotions on Facebook must include the following A complete release of Facebook by each entrant or participant. Acknowledgment that the promotion is in no …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/13/facebook-contests-what-you-should-and-shouldnt-do/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/13/facebook-contests-what-you-should-and-shouldnt-do/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/05/17/5-benefits-of-using-a-third-party-app-for-your-next-facebook-contest/">5 Benefits of Using a Third-Party App for Your Next Facebook Contest</a></li><li><a href="http://windmillnetworking.com/2013/04/12/5-types-of-facebook-contests-you-should-know/">5 Types of Facebook Contests You Should Know</a></li><li><a href="http://windmillnetworking.com/2013/05/23/10-ways-to-get-more-website-traffic-from-linkedin/">10 Ways To Get More Website Traffic From LinkedIn</a></li></ul>
http://windmillnetworking.com/2013/06/12/how-to-avoid-common-legal-mistakes-in-social-media-contests-and-sweepstakes/Kyle-Beth Hilferhttp://www.kbhilferlaw.com/<![CDATA[How to Avoid Common Legal Mistakes in Social Media Contests and Sweepstakes]]>http://windmillnetworking.com/?p=88232013-06-08T05:25:51Z2013-06-12T09:05:07ZSocial media sweepstakes and contests appeal to consumers’ sense of fun, drive to compete, and impulses to share their experiences. Brands love them because they are inexpensive to implement since brand influencers, loyalists, and evangelists doing the lion’s share of the publicity work. Some prize promotions have a low level of consumer engagement (e.g. “like” us on Facebook for a chance to win), focusing on spreading awareness of the brand. If a brand wants to deepen the connection with its followers, it may launch a promotion that requires a few steps to enter, such as Twitter trivia contests or favorite …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/12/how-to-avoid-common-legal-mistakes-in-social-media-contests-and-sweepstakes/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/12/how-to-avoid-common-legal-mistakes-in-social-media-contests-and-sweepstakes/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/06/04/how-social-media-complements-nonprofit-donor-moves-management/">How Social Media Complements Nonprofit Donor Moves Management</a></li><li><a href="http://windmillnetworking.com/2013/06/10/social-sales-8-steps-to-removing-your-blinders/">Social Sales | 8 Steps to Removing Your Blinders</a></li><li><a href="http://windmillnetworking.com/2013/06/07/7-ways-successful-real-estate-pros-are-using-social-media/">7 Ways Successful Real Estate Pro’s Are Using Social Media</a></li></ul>
0Social media sweepstakes and contests appeal to consumers’ sense of fun, drive to compete, and impulses to share their experiences. Brands love them because they are inexpensive to implement since brand influencers, loyalists, and evangelists doing the lion’s share of the publicity work. Some prize promotions have a low level of consumer engagement (e.g. “like” us on Facebook for a chance to win), focusing on spreading awareness of the brand. If a brand wants to deepen the connection with its followers, it may launch a promotion that requires a few steps to enter, such as Twitter trivia contests or favorite …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/12/how-to-avoid-common-legal-mistakes-in-social-media-contests-and-sweepstakes/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/12/how-to-avoid-common-legal-mistakes-in-social-media-contests-and-sweepstakes/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/06/04/how-social-media-complements-nonprofit-donor-moves-management/">How Social Media Complements Nonprofit Donor Moves Management</a></li><li><a href="http://windmillnetworking.com/2013/06/10/social-sales-8-steps-to-removing-your-blinders/">Social Sales | 8 Steps to Removing Your Blinders</a></li><li><a href="http://windmillnetworking.com/2013/06/07/7-ways-successful-real-estate-pros-are-using-social-media/">7 Ways Successful Real Estate Pro’s Are Using Social Media</a></li></ul>
http://windmillnetworking.com/2013/06/11/how-employees-find-their-voice-through-social-media/Rachel Millerhttp://www.rachmiller.com/<![CDATA[How Employees Find Their Voice Through Social Media]]>http://windmillnetworking.com/?p=87902013-06-04T19:36:23Z2013-06-11T09:05:37ZDoes every employee in your organisation have a voice? Is it encouraged or discouraged via social media and how do you react and respond to the thoughts of your workforce? In this my final column for Windmill Networking, I’m going to look at employee voice and the role social media can play to build communities inside organisations. You will still be able to read articles by me via my own blog, All Things IC and I’d like to thank Neal for the opportunity to contribute here. When thinking about employee voice I recommend reading the book Exploring Internal Communication: Towards Informed …
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<div style="clear:left;"><a href="http://windmillnetworking.com/2013/06/11/how-employees-find-their-voice-through-social-media/#comments"><h3>Comments</h3></a><ul><li><a href="http://windmillnetworking.com/2013/06/11/how-employees-find-their-voice-through-social-media/#comment-14609">By: Mike Carlson</a> <i>by Mike Carlson
<a href="http://incometherapy.com">http://incometherapy.com</a></i><li><a href="http://windmillnetworking.com/2013/06/11/how-employees-find-their-voice-through-social-media/#comment-14605">By: Jayden Chu</a> <i>by Jayden Chu
<a href="http://callbox.com.sg">http://callbox.com.sg</a></i></ul></div><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/06/12/how-to-avoid-common-legal-mistakes-in-social-media-contests-and-sweepstakes/">How to Avoid Common Legal Mistakes in Social Media Contests and Sweepstakes</a></li><li><a href="http://windmillnetworking.com/2013/05/14/is-your-company-social-media-friendly/">Is Your Company Social Media Friendly?</a></li><li><a href="http://windmillnetworking.com/2013/04/09/obeying-the-social-media-rules-of-the-road/">Obeying The Social Media Rules of the Road</a></li></ul>
2Does every employee in your organisation have a voice? Is it encouraged or discouraged via social media and how do you react and respond to the thoughts of your workforce? In this my final column for Windmill Networking, I’m going to look at employee voice and the role social media can play to build communities inside organisations. You will still be able to read articles by me via my own blog, All Things IC and I’d like to thank Neal for the opportunity to contribute here. When thinking about employee voice I recommend reading the book Exploring Internal Communication: Towards Informed …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/11/how-employees-find-their-voice-through-social-media/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/11/how-employees-find-their-voice-through-social-media/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a>
<div style="clear:left;"><a href="http://windmillnetworking.com/2013/06/11/how-employees-find-their-voice-through-social-media/#comments"><h3>Comments</h3></a><ul><li><a href="http://windmillnetworking.com/2013/06/11/how-employees-find-their-voice-through-social-media/#comment-14609">By: Mike Carlson</a> <i>by Mike Carlson
<a href="http://incometherapy.com">http://incometherapy.com</a></i><li><a href="http://windmillnetworking.com/2013/06/11/how-employees-find-their-voice-through-social-media/#comment-14605">By: Jayden Chu</a> <i>by Jayden Chu
<a href="http://callbox.com.sg">http://callbox.com.sg</a></i></ul></div><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/06/12/how-to-avoid-common-legal-mistakes-in-social-media-contests-and-sweepstakes/">How to Avoid Common Legal Mistakes in Social Media Contests and Sweepstakes</a></li><li><a href="http://windmillnetworking.com/2013/05/14/is-your-company-social-media-friendly/">Is Your Company Social Media Friendly?</a></li><li><a href="http://windmillnetworking.com/2013/04/09/obeying-the-social-media-rules-of-the-road/">Obeying The Social Media Rules of the Road</a></li></ul>
http://windmillnetworking.com/2013/06/10/social-sales-8-steps-to-removing-your-blinders/Craig Jamiesonhttp://adaptive-business.com<![CDATA[Social Sales | 8 Steps to Removing Your Blinders]]>http://windmillnetworking.com/?p=87452013-06-03T03:14:20Z2013-06-10T09:05:22ZI have no idea if this show is even on the air anymore in any kind of format but, if it isn’t, for those of you who are old enough to remember … doesn’t “Let’s Make A Deal” remind you a lot about selling and I am not talking about the game show title? Each contestant was forced to choose between what was behind door #1 or door #2 or door #3 and the kicker was … you had no idea of what was behind any of these doors. One might have a luxury European Vacation and the other might …
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 <a title="View Comments" href="http://windmillnetworking.com/2013/06/10/social-sales-8-steps-to-removing-your-blinders/#comments"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/comments20.png"></a> <a title="Follow Comments via RSS" href="http://windmillnetworking.com/2013/06/10/social-sales-8-steps-to-removing-your-blinders/feed/atom/"><img height="20" style="border:0;margin:0;padding:0;" src="http://assets.feedblitz.com/i/commentsrss20.png"></a>
<div style="clear:left;"><a href="http://windmillnetworking.com/2013/06/10/social-sales-8-steps-to-removing-your-blinders/#comments"><h3>Comments</h3></a><ul><li><a href="http://windmillnetworking.com/2013/06/10/social-sales-8-steps-to-removing-your-blinders/#comment-14581">By: Craig Jamieson</a> <i>by Craig Jamieson
<a href="http://adaptive-business.com">http://adaptive-business.com</a></i><li><a href="http://windmillnetworking.com/2013/06/10/social-sales-8-steps-to-removing-your-blinders/#comment-14566">By: Judy Gombita (@jgombita)</a> <i>by Judy Gombita (@jgombita)
<a href="http://twitter.com/jgombita">http://twitter.com/jgombita</a></i></ul></div><h3 style="clear:left;padding-top:10px">Related Stories</h3><ul><li><a href="http://windmillnetworking.com/2013/06/07/7-ways-successful-real-estate-pros-are-using-social-media/">7 Ways Successful Real Estate Pro’s Are Using Social Media</a></li><li><a href="http://windmillnetworking.com/2013/06/06/social-media-inspired-by-big-gas-savings-from-k-mart/">Social Media Inspired by “Big Gas Savings” from K-Mart</a></li><li><a href="http://windmillnetworking.com/2013/06/04/how-social-media-complements-nonprofit-donor-moves-management/">How Social Media Complements Nonprofit Donor Moves Management</a></li></ul>
2I have no idea if this show is even on the air anymore in any kind of format but, if it isn’t, for those of you who are old enough to remember … doesn’t “Let’s Make A Deal” remind you a lot about selling and I am not talking about the game show title? Each contestant was forced to choose between what was behind door #1 or door #2 or door #3 and the kicker was … you had no idea of what was behind any of these doors. One might have a luxury European Vacation and the other might …