OpenX » Blog http://openx.com Online Advertising Technology Wed, 15 Oct 2014 00:54:29 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 http://users.feedblitz.com/97d427c027bd5992569a4cbc732348cf/OpenX_Logo_R_2013.png OpenX » Blog http://openx.com http://openx.com/blog/openx-continues-invest-europe/?utm_source=rss&utm_medium=rss&utm_campaign=openx-continues-invest-europe OpenX Continues to Invest in Europe http://feeds.feedblitz.com/~/76663345/0/openxblog~OpenX-Continues-to-Invest-in-Europe/ http://openx.com/blog/openx-continues-invest-europe/#comments Wed, 15 Oct 2014 00:54:28 +0000 /?post_type=blog&p=9998 Programmatic spending is experiencing a remarkable upward trajectory in Europe.

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 ]]> If you’ve wondered why OpenX continues to invest in offices and staff throughout Europe the answer is rather simple: Programmatic spending is experiencing a remarkable upward trajectory in that region. In 2013 alone, spending leapt an astounding 111%, according to a joint report by the IAB...

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 ]]> http://openx.com/blog/openx-continues-invest-europe/feed/ 0 http://openx.com/blog/qa-three-sides-viewability-webinar/?utm_source=rss&utm_medium=rss&utm_campaign=qa-three-sides-viewability-webinar Q&A from “Three Sides to Viewability” Webinar http://feeds.feedblitz.com/~/76004445/0/openxblog~QA-from-%e2%80%9cThree-Sides-to-Viewability%e2%80%9d-Webinar/ http://openx.com/blog/qa-three-sides-viewability-webinar/#comments Fri, 03 Oct 2014 18:21:23 +0000 /?post_type=blog&p=9987 Q&A from OpenX Webinar ‘Three Sides to Viewability.’

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 ]]> Recently, OpenX hosted a webinar in partnership with Integral Ad Science and Quantcast titled, ‘Three Sides to Viewability.’ The 45-minute webinar covered the effects and challenges of viewability on the marketplace from the perspectives of three sides of the digital ad ecosystem: advertisers,...

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 ]]> http://openx.com/blog/qa-three-sides-viewability-webinar/feed/ 0 http://openx.com/blog/beyond-targeting-buyers-need-assess-ad-exchange-performs-drive-buying-efficiency/?utm_source=rss&utm_medium=rss&utm_campaign=beyond-targeting-buyers-need-assess-ad-exchange-performs-drive-buying-efficiency Beyond Targeting: Why Buyers Need To Assess How Each Ad Exchange Performs to Drive Buying Efficiency http://feeds.feedblitz.com/~/75686978/0/openxblog~Beyond-Targeting-Why-Buyers-Need-To-Assess-How-Each-Ad-Exchange-Performs-to-Drive-Buying-Efficiency/ http://openx.com/blog/beyond-targeting-buyers-need-assess-ad-exchange-performs-drive-buying-efficiency/#comments Mon, 29 Sep 2014 21:23:38 +0000 /?post_type=blog&p=9983 How can buyers go beyond targeting and increase their buying efficiency?

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 ]]> By Rohan Lala, Demand Sales Associate

Not too long ago, Josh Engroff wrote an article in AdExchanger calling for a Bloomberg terminal for RTB buyers who purchase inventory in open ad exchanges. In his article, Josh examines the reasons why RTB buyers can only access a tiny fraction of data, while...

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 ]]> http://openx.com/blog/beyond-targeting-buyers-need-assess-ad-exchange-performs-drive-buying-efficiency/feed/ 0 http://openx.com/blog/openx-advertising-week-2014-nyc-dont-miss/?utm_source=rss&utm_medium=rss&utm_campaign=openx-advertising-week-2014-nyc-dont-miss OpenX at Advertising Week 2014 (NYC) – Don’t miss out! http://feeds.feedblitz.com/~/75444455/0/openxblog~OpenX-at-Advertising-Week-NYC-%e2%80%93-Don%e2%80%99t-miss-out/ http://openx.com/blog/openx-advertising-week-2014-nyc-dont-miss/#comments Fri, 26 Sep 2014 20:16:47 +0000 /?post_type=blog&p=9978 OpenX, a global leader in web and mobile advertising technology, has prepared an extraordinary lineup of speakers and agenda for Advertising Week 2014. If you’re heading to Advertising Week in New York next week, you’re not going to want to miss this. OpenX will participate in a series of...

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 ]]> OpenX, a global leader in web and mobile advertising technology, has prepared an extraordinary lineup of speakers and agenda for Advertising Week 2014. If you’re heading to Advertising Week in New York next week, you’re not going to want to miss this.

OpenX will participate in a series of...

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 ]]> http://openx.com/blog/openx-advertising-week-2014-nyc-dont-miss/feed/ 0 http://openx.com/blog/conversion-data-key-cutting-waste/?utm_source=rss&utm_medium=rss&utm_campaign=conversion-data-key-cutting-waste Conversion Data: A Key to Cutting Waste http://feeds.feedblitz.com/~/74936434/0/openxblog~Conversion-Data-A-Key-to-Cutting-Waste/ http://openx.com/blog/conversion-data-key-cutting-waste/#comments Fri, 19 Sep 2014 19:28:48 +0000 /?post_type=blog&p=9969 This week AdExchanger’s “Data-Driven Thinking” column featured a compelling article written by Ian Davidson, Senior Director of Platform Demand at OpenX. In “Conversion Data: A Key to Cutting Waste,” Ian Davidson addresses one of the key challenges inherent to the programmatic media...

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 ]]> This week AdExchanger’s “Data-Driven Thinking” column featured a compelling article written by Ian Davidson, Senior Director of Platform Demand at OpenX.

In “Conversion Data: A Key to Cutting Waste,” Ian Davidson addresses one of the key challenges inherent to the programmatic media...

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 ]]> http://openx.com/blog/conversion-data-key-cutting-waste/feed/ 0 http://openx.com/blog/upcoming-webinar-three-sides-viewability-wed-sept-24th-1100-pt/?utm_source=rss&utm_medium=rss&utm_campaign=upcoming-webinar-three-sides-viewability-wed-sept-24th-1100-pt Upcoming Webinar: Three Sides to Viewability – Wed. Sept. 24th 11:00 am PT http://feeds.feedblitz.com/~/74770860/0/openxblog~Upcoming-Webinar-Three-Sides-to-Viewability-%e2%80%93-Wed-Sept-th-am-PT/ http://openx.com/blog/upcoming-webinar-three-sides-viewability-wed-sept-24th-1100-pt/#comments Wed, 17 Sep 2014 19:18:46 +0000 /?post_type=blog&p=9965 Earlier this year, the IAB issued its standard for measuring viewable display impressions: a minimum of 50 percent of pixels in view for a minimum of two seconds. But with the new guidelines, questions arise. What impact, if any, will this IAB guideline have on advertisers, publishers and the...

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 ]]> Screen Shot 2014-09-17 at 2.39.22 PMEarlier this year, the IAB issued its standard for measuring viewable display impressions: a minimum of 50 percent of pixels in view for a minimum of two seconds. But with the new guidelines, questions arise. What impact, if any, will this IAB guideline have on advertisers, publishers and the...

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 ]]> http://openx.com/blog/upcoming-webinar-three-sides-viewability-wed-sept-24th-1100-pt/feed/ 0 http://openx.com/blog/buyers-perspective-difference-working-ad-networks-ad-exchanges/?utm_source=rss&utm_medium=rss&utm_campaign=buyers-perspective-difference-working-ad-networks-ad-exchanges The Buyer’s Perspective: The Difference Between Working with Ad Networks and Ad Exchanges http://feeds.feedblitz.com/~/74694240/0/openxblog~The-Buyer%e2%80%99s-Perspective-The-Difference-Between-Working-with-Ad-Networks-and-Ad-Exchanges/ http://openx.com/blog/buyers-perspective-difference-working-ad-networks-ad-exchanges/#comments Tue, 16 Sep 2014 18:45:55 +0000 /?post_type=blog&p=9962 By Elizabeth Chapman, Sr. Manager, Business Development Today’s media buyers have significant choice when it comes to acquiring inventory for their campaigns. The digital ecosystem offers numerous ad exchanges, as well as hundreds of ad networks that provide a broad spectrum of display, mobile...

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 ]]> By Elizabeth Chapman, Sr. Manager, Business Development

Today’s media buyers have significant choice when it comes to acquiring inventory for their campaigns. The digital ecosystem offers numerous ad exchanges, as well as hundreds of ad networks that provide a broad spectrum of display, mobile...

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 ]]> http://openx.com/blog/buyers-perspective-difference-working-ad-networks-ad-exchanges/feed/ 0 http://openx.com/blog/openx-joins-fight-breast-cancer/?utm_source=rss&utm_medium=rss&utm_campaign=openx-joins-fight-breast-cancer OpenX Joins The Fight Against Breast Cancer http://feeds.feedblitz.com/~/75870058/0/openxblog~OpenX-Joins-The-Fight-Against-Breast-Cancer/ http://openx.com/blog/openx-joins-fight-breast-cancer/#comments Wed, 10 Sep 2014 23:43:32 +0000 /?post_type=blog&p=9944 Every now and then there are days when you’re at the office and your colleagues do or say something that makes you think, “These are exactly the kinds of people I want on my team!” This happened last Friday at OpenX. In an effort to show strength, solidarity and support for a colleague who is...

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 ]]> DSC_1623 copyEvery now and then there are days when you’re at the office and your colleagues do or say something that makes you think, “These are exactly the kinds of people I want on my team!”

This happened last Friday at OpenX.

In an effort to show strength, solidarity and support for a colleague who is...

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 ]]> http://openx.com/blog/openx-joins-fight-breast-cancer/feed/ 0 http://openx.com/blog/read-mean-power-constructive-criticism-openx-ceo-tim-cadogan/?utm_source=rss&utm_medium=rss&utm_campaign=read-mean-power-constructive-criticism-openx-ceo-tim-cadogan Read “Being Mean”: The Power of Constructive Criticism by OpenX CEO Tim Cadogan http://feeds.feedblitz.com/~/73817257/0/openxblog~Read-%e2%80%9cBeing-Mean%e2%80%9d-The-Power-of-Constructive-Criticism-by-OpenX-CEO-Tim-Cadogan/ http://openx.com/blog/read-mean-power-constructive-criticism-openx-ceo-tim-cadogan/#comments Fri, 05 Sep 2014 16:05:12 +0000 /?post_type=blog&p=9940 Earlier this week, LinkedIn, as part of their ongoing Influencers series, published “`Being Mean’: The Power of Constructive Criticism” by Tim Cadogan, CEO, OpenX. In “’Being Mean”: The Power of Constructive Criticism,” Tim examines three approaches to providing productive...

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Earlier this week, LinkedIn, as part of their ongoing Influencers series, published “`Being Mean’: The Power of Constructive Criticism” by Tim Cadogan, CEO, OpenX.

In “’Being Mean”: The Power of Constructive Criticism,” Tim examines three approaches to providing productive...

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 ]]> http://openx.com/blog/read-mean-power-constructive-criticism-openx-ceo-tim-cadogan/feed/ 0 http://openx.com/blog/local-publishers-tap-programmatic/?utm_source=rss&utm_medium=rss&utm_campaign=local-publishers-tap-programmatic Local Publishers Tap Into Programmatic http://feeds.feedblitz.com/~/73708388/0/openxblog~Local-Publishers-Tap-Into-Programmatic/ http://openx.com/blog/local-publishers-tap-programmatic/#comments Thu, 04 Sep 2014 01:05:58 +0000 /?post_type=blog&p=9936 A few weeks ago Forrester Consulting released research that found nearly two-thirds (62%) of local publishers are now selling inventory via programmatic buying. The Forrester study, “Local Programmatic Creates a World of Opportunity,” commissioned by Simpli.fi, conducted a survey of 100...

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 ]]> A few weeks ago Forrester Consulting released research that found nearly two-thirds (62%) of local publishers are now selling inventory via programmatic buying. The Forrester study, “Local Programmatic Creates a World of Opportunity,” commissioned by Simpli.fi, conducted a survey of 100...

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