From How Restaurants Can Use Social Media | Social Media Marketing Strategies…

The restaurant industry is no different. By definition restaurants are very social offline, but what about online? This got me thinking about how restaurants can utilize social media platforms for marketing, brand monitoring and beyond. In talking with a potential client, who is a major player in the restaurant industry, I outlined the following initiatives and talked about how they can and should be using social media.

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From For Restaurants Twitter = Local, Facebook = Mass Market…

So, how are these two things—local marketing and Twitter—connected? Twitter, as opposed to Facebook (the still underutilized but global social medium) is all about “local.” It is existential, thriving in a world of “here and now.” The founder of LA-based Kogi, the instantly famous Korean Taco Truck concept , credits its success completely to his ability to communicate via Twitter with his local customer base. He is able to draw upwards of 400 customers within 15 minutes of tweeting the new mobile location for his trucks. If you are more than a few minutes from the new location, forget about getting there in time to eat before the police chase the truck to a new site. Nothing is more local than this.

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From Local Restaurants Embracing Twitter…

I find it interesting that so many restaurants are using Twitter, even though they don’t have a handle on how to fully monetize it, or measure its success. As Kristen Costa said of Twitter “It’s a powerful tool. We didn’t know quite to the extent.” I wonder if this the Achilles heel of Twitter. So many people have heard of it that they feel they have to be on it, even as Jenny Cheifetz says “Twitter, to me, is still a mystery.” It will be curious to see in three months how many of these local restaurants are still actively using Twitter, or whether it Twitter will have been another fad that has come and gone?

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From Twitter for Restaurants…

This guide is for restaurants just starting out on Twitter. After getting a few of my own client’s restaurants set up with Twitter, I discovered they really didn’t know what it was all about and how to use it to increase patronage – let alone what on earth to tweet about. After all, they had a restaurant to run, not camp out all day managing their Twitter accounts.

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From How Twitter May Change Restaurant Marketing…

This is big stuff and really could help restaurants of all sizes, types and styles open up a new element to marketing to consumers. Rest assured there will be many aspects to this concept as it develops over the months to come, but for the restaurant industry this means a little bird told me . . "its a good thing".

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From Twitter Restaurant Marketing Tips…

Watching how how other businesses like yours use Twitter will give you ideas about what to write. In your tweets, you can post links to websites and photos. For sharing pictures, use a service like TwitPic and when you post a website link, it will be automatically shortened to fit within 140 characters.

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Still don’t get Twitter?

From Use Twitter to Help Your Restaurant Marketing…

And judging from recent news stories coming out of places like Kansas City and Boston, Twitter is turning out to be a very effective marketing tool for restaurants. Chefs are using the site to engage customers by giving out recipes and asking for feedback on new dishes and ingredients. Other restaurants are advertising meal specials and events to draw in loyal customers are specific days. And one restaurant in Boston even started tweeting months before the doors opened for the first time. Potential customers followed the new restaurant's progression and the result was a packed opening night.

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From Restaurant Marketing – Using Twitter to Promote Your Restaurant…

Well, the world is big and there are many restaurateurs trying to actively promote their business so he got some answers from a couple of places that use Twitter as a means to advertise their specials.

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From How to Use Twitter for Marketing…

Twitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts. In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters. Truly, a micro-blog. Another way to think of Twitter is like a cross between instant messaging (IM) and a chat room, because it is an open forum, but you restrict it to the people with which you connect.

I have to admit I have not always been sold on Twitter. At first I did not get it at all. Then I thought I understood it, but thought it was stupid and useless. Then I used it a bit more and got some more followers and followed a few more people. Now I think it has some value, especially as a marketing and PR tool.

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