How strongly and quickly should law firms invest in artificial intelligence and other next generation technologies? Heavily and now, say the technology providers; lightly and later say the principles of strategy.
In strategy, we think of firms’ offers to clients having two distinct elements: hygiene and differentiators. Hygiene are those elements that clients simply expect all firms to provide to the required level. Hence, these don’t distinguish one potential provider from another. The term comes from how diners view hygiene in a restaurant. In law today, the term encapsulates things like billing systems, knowledge of the law, and smart associates—they’re just table stakes.
